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Serviceplan Suisse creates antique GIFs for the Zurich Book Fair
ZURICH, SWITZERLAND — Antique books, antique prints, and antique people. This is what awaits visitors to the Zurich Book Fair,…
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Stockholm metro system SL and Familjen Sthlm encourage people to ditch their cars for public transport
STOCKHOLM, SWEDEN — In its latest campaign, Stockholm metro system SL wanted to challenge the idea that cars are the…
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Cadbury Gems kickstarts world’s longest running charity campaign created by Ogilvy India
MUMBAI, INDIA — Cadbury Gems, one of India’s oldest and most loved chocolate brands, launched its #GemsJrNFT campaign in 2022.…
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BharatMatrimony and Wondrlab India introduce handsome, AI-generated entity looking for love
MUMBAI, INDIA — BharatMatrimony, India’s biggest matchmaking service, recently launched a cutting-edge marketing campaign, “My Perfect Valentine,” featuring an AI-generated…
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Nostalgia is key in this year’s best Super Bowl ads as stars reprise old roles and pay homage to classics
MANILA, PHILIPPINES — Whether or not you’re a sports fan, there’s no denying that the Super Bowl always knows how…
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This Valentine’s Day, avoid ‘love blunders’ with the all-new Snickers Berry Whip
MUMBAI, INDIA — Valentine’s Day is the one day set aside to celebrate love and affection. However, many people end…
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Ogilvy India introduces the ‘ConFuseing Controller’ for Mondelez India’s Cadbury Fuse
MUMBAI, INDIA – Mondelez India’s premium countline brand, Cadbury Fuse, has rolled out an exciting marketing campaign called “ConFuseing Controllers”…
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Cheil Worldwide brings Joseon Dynasty facility Gungisi back to life with the magic of virtual reality
SEOUL, SOUTH KOREA – Gungisi, an ancient weapons manufacturing facility during the Joseon Dynasty, has been virtually restored 140 years…
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Galaxy Chocolates celebrates friendships among women this Galentine’s Day with ‘My Galaxy Girls’
MUMBAI, INDIA – The month of February is truly the season of love to celebrate the special bonds shared with…
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Swiggy tells the story of a meet-cute among neighbors in ‘Wrong Address’ by Talented
MUMBAI, INDIA – Serendipity, destiny, luck, fate. Love heavily banks and blossoms on these pillars, which is why they say,…
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Cadbury launches limited edition bars for Valentine’s season with the ‘Pop Your Heart Out’ campaign
MANILA, PHILIPPINES — Just in time for the season of love, chocolate brand Cadbury has launched limited edition pop heart…
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Jollibee launches new spot on JolliSavers as the ultimate ‘sulit sarap’ meal
MANILA, PHILIPPINES – With more people becoming price-conscious, they tend to be wary of how worthwhile a product or experience is.…
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The trouble is they taste too good: Kellogg and Leo Burnett reinvent Crunchy Nut’s infamous strapline as irresistibly catchy jingle
LONDON, UK — Conceptualized by creative agency Leo Burnett for Kellog, Obsessed demonstrates that nothing is better than Crunchy Nut…
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