Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Self-love advocate Heart Evangelista and Kotex dare women to love themselves
MANILA, PHILIPPINES — Women are appreciated for being natural caregivers and, as a society, we have always applauded them for…
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Campaign Spotlight: Old Mout Cider and WWF team up for biggest advertising campaign to date
LONDON, UK — Fruit cider brand Old Mout has launched its biggest campaign to date with long-term partner and leading…
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Campaign Spotlight: Spanish rapper Arkano voices new Valencia tourism campaign featuring the words of more than 200,000 anonymous poets
MADRID, SPAIN — “Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of…
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Campaign Spotlight: P&G Responsible Beauty and Sweetshop launch artistic fashion film
SHANGHAI, CHINA — Procter & Gamble has launched an environmentally friendly public welfare program named Responsible Beauty, comprising a visual…
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Campaign Spotlight: FCB Group India launches ‘She Can She Will’ to encourage women in advertising to rise to leadership
MUMBAI, INDIA — Full-service agency FCB Group India has announced the launch of ‘She Can She Will,’ a new platform…
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Campaign Spotlight: Samsung empowers community football clubs through the power of creativity and tech
LONDON, UK — Home electronics brand Samsung UK has partnered with creative agency The Elephant Room to devise a major…
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Campaign Spotlight: 1stAveMachine collaborates with Red Antler for ‘Take the Floor’
LOS ANGELES, USA — DTC machine washable rug company Ruggable has tapped storytelling production company 1stAveMachine and Red Antler for…
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Campaign Spotlight: Mannings encourages women to manifest their beauty with DDB Group Hong Kong
HONG KONG — Personal care brand Mannings wants to encourage all women to stop doubting themselves and appreciate themselves, embracing…
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Campaign Spotlight: Dentsu launches Cafe de Coral’s ‘A Taste of Togetherness’ with three stories about love
HONG KONG — Hong Kong’s most iconic fast-food chain, Café de Coral, launches a new brand positioning to reconnect with…
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Campaign Spotlight: Serviceplan Campaign teams up with German basketball to send a message against racism
MUNICH, GERMANY — Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic…
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Campaign Spotlight: Nantou City in Shenzhen unveils new brand identity by Superunion
HONG KONG — Nantou City, also known as the ancient city of Xin’an, and located at the centre of Nanshan…
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Campaign Spotlight: Meta’s new AR filter magically brings mural to life
SÃO PAULO, BRAZIL — Creative innovation company, The Electric Factory, has teamed up with Meta Open Arts to launch an…
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Campaign Spotlight: Volkswagen Virtus reignites premium midsize sedan segment with DDB Mudra Group and PHD Media
MUMBAI, INDIA — Vehicle manufacturer Volkswagen has launched a new campaign for its newly launched sedan, “Virtus.” Titled “Hello Goosebumps” the…
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