Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Balabala makes waves in fashion industry with virtual influencer ‘Gu Yu,’ created by Ogilvy Shanghai
SHANGHAI, CHINA — Balabala, a leading kids clothing label in China, recently revealed its new official brand ambassador Gu Yu,…
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Campaign Spotlight: ‘Perfection just doesn’t exist’ — Soursop and Nike launch Wimbledon campaign with Gen Z Icon Emma Raducanu
LONDON, UK — Nike’s new campaign for Wimbledon shows the real person behind tennis star Emma Raducanu — for the…
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Campaign Spotlight: Airtel Xstream Fiber’s ad by DDB Mudra offers solution to frustrated internet users
MUMBAI, INDIA — Broadband network Airtel Xstream Fiber has launched a new campaign to showcase its superior connection and service,…
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Campaign Spotlight: Aastey, India’s ‘first sustainable size-inclusive brand,’ launches brand film
MUMBAI, INDIA — Aastey, India’s first sustainable size-inclusive athleisure brand, unveiled its first-ever brand film giving a sneak peek of…
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Campaign Spotlight: Zee Sarthak marks womanhood festival ‘Raja Parba’ in partnership with L&K Saatchi and Saatchi
MUMBAI, INDIA — Every year, Orissa celebrates Raja Parba, a unique three-day celebration of womanhood that likens the menstrual cycle…
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Campaign Spotlight: Bank of Antandec CEOs attempt to teach children about money, in Santander campaign by Engine, Sidhu & Simon, and Mitre Productions
LONDON, UK — The latest instalment of the “Bank of Antandec” campaign sees Ant and Dec return to their role…
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Campaign Spotlight: ‘The Chemo Show’ by VCCP Health for Teva showcases uplifting human moments for hospital patients
LONDON, UK — Film production and music video company Great Guns’ director Duncan Christie has collaborated with healthcare agency VCCP…
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adoboPicks: The best of Asia at Cannes Lions, Father’s Day ads by McDonald’s and Jollibee, and more weekly campaign favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Home Credit launches ‘Para sa Life’ campaign with song performed by Moira dela Torre
MANILA, PHILIPPINES — Home Credit Philippines (HCPH), the country’s leading consumer finance company, launches “Para sa Life” campaign that shares…
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Campaign Spotlight: Meet the virtual human made from real dengue victim data by Takeda Thailand and CJ Worx
BANGKOK, THAILAND — CJ Worx teams up with Takeda Thailand, the Department of Disease Control, and Bangkok Metropolitan Administration, to…
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Campaign Spotlight: Financial services group DNB thanks the real MVPs in film by Bacon
OSLO, NORWAY — As much as sports teams need top scorers and championship players, the people who help outside of…
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Campaign Spotlight: Air New Zealand launches new campaign film capturing ‘That Indescribable Feeling’ of travelling again
SINGAPORE — Air New Zealand, the flag carrier airline for New Zealand, today announced the launch of its new campaign…
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Campaign Spotlight: Atome and K-pop group Astro search for Asia’s most original fashion and beauty looks
SINGAPORE — Creative agency BBDO Singapore and streetwear label Mashup partner with buy-now-pay-later brand, Atome, to launch an empowering mid-year campaign…
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