Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: RedLeg rum releases first TV campaign ‘Crab Dance’, created by °Small World, in partnership with ITV AdVentures
LONDON, UK — RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign.…
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Campaign Spotlight: With GoPayz, there’s no need to rush this Raya says Reprise & U Mobile
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released a follow-up…
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Campaign Spotlight: Lacoste and BETC celebrate unexpected encounters in new brand campaign
PARIS, FRANCE — Since 1933, the Lacoste crocodile has transcended time, style, and genre—it roams over a limitless range. Its…
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Campaign Spotlight: Degree® deodorant hosts the world’s-first marathon in the metaverse, helping to shape a more inclusive culture of movement in the new virtual world
LONDON, UK – The Metaverse, positioned as a new virtual world free of physical limitations and societal stereotypes, is not…
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Campaign Spotlight: Dove and Ogilvy’s #DetoxYourFeed spotlights the impact of social media on self-esteem
NEW YORK, USA — #DetoxYourFeed, Dove’s major new digital-first campaign, uses face mapping technology and AI to raise awareness about…
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Campaign Spotlight: The Woolmark Company introduces Nest Starter
SHANGHAI, CHINA — On World Earth Day, The Woolmark Company unveils Nest Starter, an art installation that is the result…
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Campaign Spotlight: “Happy Travels, Singapore” from NTUC Income
SINGAPORE — BBH Singapore has created a new campaign for insurer NTUC Income to launch their new FlexiTravel Hourly Insurance…
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Campaign Spotlight: Cheil Worldwide India partners with EETech to tackle hospital bed shortage in India, with project showing innovative repurposing of Covid-19 medical waste
GURUGRAM, INDIA — Cheil WW India partnered with India-based Eco Eclectic Technologies (EETech), which creates eco-friendly solutions for domestic and…
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Campaign Spotlight: The different scenarios related to male suicide in Lucy & HAMLET’s campaign for The Flemish Centre for Suicide Prevention
BRUSSELS, BELGIUM — Research has shown that men tend to isolate themselves socially and emotionally, they do not recognise their…
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Campaign Spotlight: Hrithik Roshan & Chivas celebrate being ‘Made of Great Character’
MUMBAI, INDIA — Chivas welcomed Hrithik Roshan as its new brand ambassador with a captivating campaign, ‘Made of Great Character‘,…
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Campaign Spotlight: Darlie Malaysia inspires Malaysians to reconnect and rebuild together with the #SemangatTogether campaign
KUALA LUMPUR, MALAYSIA — It has been a little more than 2 years since COVID-19 hit Malaysian shores, subsequently sending…
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Campaign Spotlight: Digi and Naga DDB Tribal inspires Malaysians to return home to tradition this Hari Raya
KUALA LUMPUR, MALAYSIA — The challenges of the last two years have adversely affected and changed the dynamics of society.…
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Campaign Spotlight: Baskin-Robbins announces new brand identity
MASSACHUSETTS, USA — The new visual identity system would turn fans of yesterday into brand loyalists of today and capturing…
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