Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Bombay Sapphire and Baz Luhrmann invite people to a world of creative inspiration with ‘Saw this, made this’
HAMILTON, BERMUDA — Gin brand BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch…
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Swiggy brings the traditional Durga Puja celebrations to over 600 elders unable to join the festivities
KOLKATA, INDIA — Swiggy, India’s leading on-demand convenience platform, launched a unique initiative during Durga Puja celebrations focused on the…
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Swiggy connects Punjabi star Ammy Virk to the best dishes across Delhi and Punjab he normally can’t have
MUMBAI, INDIA — In an attempt to build deeper connections with users across Delhi and Punjab, Swiggy, the leading on-demand…
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Simply Be goes to war with ill-fitting clothes and calls on women to wear what makes them feel good
LONDON, UK — Simply Be, the fashion brand which makes clothes that fit all women’s bodies, is urging the nation…
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Dogstar takes the traditional Uruguayan yerba mate to outer space in gravity-defying new spot
MONTEVIDEO, URUGUAY — Yerba Armiño, the traditional Uruguayan yerba mate*, has launched its new campaign by production house Dogstar, directed…
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Conquer every day in the Next-Gen Ford Everest
SYDNEY, AUSTRALIA — Car manufacturing company Ford has launched the Next-Gen Everest with a new campaign inspired by the car’s…
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Electriclime creates and produces cinematic film concept for launch of Acer’s Swift Edge laptop
SINGAPORE — Film production house electriclime has collaborated with laptop company Acer to build and produce a cinematic concept and…
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Meta brings the magic in Filipinos to life
MANILA, PHILIPPINES — Technology Meta has launched a new integrated campaign that announces and reinforces the brand as the parent…
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Leo Burnett and McDonald’s launch ‘Fries Claims’ to fight fry theft and reimburse fans
LONDON, UK — McDonald’s, with the aim to serve justice and free fries as it launched the world’s first fictitious…
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LaFourmi releases Fearless, a new Puma world brand film
PARIS, FRANCE — On the eve of the biggest sporting event of the year, sports brand PUMA is returning with…
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Frontline workers are encouraged to feel their feelings in this ad by McCann Health
LONDON, UK — The number of frontline workers seeking help with potentially suicidal thoughts has increased by over 70% in…
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Grana Padano is ‘Made in Italy’ and it shows in this international campaign directed by Oscar-winner Giuseppe Tornatore
MILAN, ITALY — Creative agency Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of…
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River Island inspires shoppers to ‘make the most of the moment’ this autumn
LONDON, UK — High street fashion retailer River Island is launching its autumn/winter collection for 2022 with its first TV…
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