Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Dentsu Creative India celebrates the bond Honda has with its customers with ‘A Honda Goes Beyond’
MUMBAI, INDIA — Creative agency DENTSU CREATIVE India has launched a fresh campaign for the leading premium car manufacturer, Honda…
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The Medical City highlights what it means to be ‘The One’ in health and in sickness among partners
MANILA, PHILIPPINES — What makes an ideal life partner? Some say that a partner should be kind and caring, helping…
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Havas Group India and non-profit AFAL provide education and training for underprivileged students
MUMBAI, INDIA — HavasImpact+, the global CSR unit of creative agency Havas Group India, and Akshara Foundation of Arts and Learning…
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Before eating your favorite Lay’s chips, put them in the Lay’s Finger Washing Machine first for good measure
TAIWAN — A contraption that instantly detects and sanitizes fingers now enables instant enjoyment of a bag of Lay’s crisps.…
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International Sunny Soyafit Oil gives every household the promise of delicious food and healthy hearts
MUMBAI, INDIA — Creative agency The Womb has created and conceptualized the latest campaign for International Sunny Soyafit Oil. Soyabean…
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McDonald’s Philippines treats delivery riders with family time in a heartfelt ‘McDeliverback’ surprise
MANILA, PHILIPPINES — Since 2019, fast food brand McDonald’s Philippines’ McDeliverback program has recognized and given back to delivery riders…
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Wacoal India launches the ‘Wacoal Knows Breast’ campaign with Cancer Patients Aid Association
MUMBAI, INDIA — Wacoal India, a premium lingerie brand from Japan, is taking a stand in the fight against breast…
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Sonata makes every compliment more powerful and stylish in this heartwarming spot by DDB Mudra
BANGALORE, INDIA — Indian watch brand Sonata launched its new campaign that spreads cheer for the festive season. The brand…
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WhatsApp stuns London with a traffic-stopping 3D billboard and a very important message on privacy
MANILA, PHILIPPINES — Once in a while, there’ll be an ad that goes viral by pulling out all the stops.…
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The magic of Meta, secondhand fashion, and frontliners’ mental health take center stage in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Meta’s new campaign celebrates Filipino creativity and community on Facebook, Instagram, and Messenger
MANILA, PHILIPPINES — In line with its aim to help the Philippines build for the future by creating progress, building…
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Manipal Hospitals concludes its World Heart Day campaign with a bang
MUMBAI, INDIA — Manipal Hospitals, one of the leading healthcare groups, has wrapped its weeklong activity in Bangalore. Manipal Hospitals…
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BBDO Bangkok develops a series of “ads that save you,” literally
BANGKOK, THAILAND — With insurance companies’ purpose to “save you” financially from life’s unexpected events, Roojai Online Insurance has taken…
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