Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Degree launches new global brand platform ‘Not Done Yet’ by AMV BBDO
LONDON, UK – Degree deodorant, also known as Sure in the UK and Rexona in the rest of the world,…
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Awards: Wunderman Thompson Philippines wins prestigious Lotus Roots Award, plus Bronze in Adfest
MANILA, PHILIPPINES – Wunderman Thompson Philippines won an elusive Lotus Roots award at yesterday’s Adfest Awards in Thailand for their…
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Campaign Spotlight: Babel’s Plastic Blood campaign for Surfrider Europe exposes microplastics found in human blood for the first time
LONDON, UK — The startling discovery that plastic waste contaminates our blood and not only the planet is at the…
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Travel: Philippine Airlines and DOT celebrate open borders with a series of spots from Ace Saatchi & Saatchi
MANILA, PHILIPPINES — In this collaboration to help the country’s pandemic- stricken tourism industry, Philippine Airlines and the Department of…
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Campaign Spotlight: Gaana introduces Big FM’s ‘Dhun Workout’ playlist on the app
MUMBAI, INDIA — This World Health Day, Radio network BIG FM, in partnership with WATConsult, an Isobar company & the…
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Campaign Spotlight: Evergreen Club asks #WhatsYourHealthy for World Health Day
MUMBAI, INDIA – Last World Health Day, Evergreen Club, the online community for older adults, has launched a campaign #WhatsYourHealthy.…
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Campaign Spotlight: Wunderman Thompson Singapore showcases its Period Poverty Chronicles
SINGAPORE — Freedom Cups and Wunderman Thompson Singapore have unveiled a series of long copy newspaper ads titled ‘Period Poverty…
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Campaign Spotlight: Sweetshop’s Christian & Patrick direct new campaign for Toyota Avanza from Ogilvy Singapore in partnership with Hogarth Worldwide
BANGKOK, THAILAND — Sweetshop’s Directing Duo Christian & Patrick are behind a new campaign for Toyota Avanza from Ogilvy Singapore…
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Campaign Spotlight: Gymshark and PRETTYBIRD come together to create standalone campaign to celebrate overcoming adversity ahead of “King” Ryan Garcia’s comeback fight
SOLIHULL, UK — Gymshark, the fitness community and apparel brand, today announces a new campaign with professional fighter and Gymshark…
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Campaign Spotlight: Amitabh Bachchan loses his cool in the latest upGrad Abroad film created by The Womb
MUMBAI, INDIA – upGrad, Asia’s higher Edtech leader, takes yet another clutter-breaking route to launch its new vertical redefining studying…
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Campaign Spotlight: FC Home & Deco presents the ‘The Friendly Break Up Collection’
BUENOS AIRES, ARGENTINA — FC Home & Deco and Wunderman Thompson Lima present a design innovation that adapts to increasing…
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Campaign Spotlight: SAGE Foundation launches ‘Just a Girl’ campaign to spotlight child marriage in Africa, the silent epidemic robbing girls of their futures
LONDON, UK — Child marriage is an epidemic that has been allowed to sweep through countries like Nigeria, where at…
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Campaign Spotlight: Superunion creates ‘Surreal Island’ digital experience for launch of China Duty Free International’s first flagship Macau store
HONG KONG — WPP creative company Superunion has partnered with China Duty Free International, the largest luxury goods operator in China,…
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