Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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72andSunny Sydney launches new platform for BIG W celebrating the real chaos – and wins – of parenting
SYDNEY, AUSTRALIA – In partnership with 72andSunny, BIG W has unveiled its new brand campaign that puts Aussie moms at…
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KFC Thailand celebrates Colonel’s birthday with ‘Baby Sanders Collection,’ fusing consumer insight with pop culture to build brand love and connect with young people
BANGKOK, THAILAND – KFC Thailand is celebrating Colonel Sanders’ birthday month in style by launching “BABY SANDERS COLLECTION,” an adorable limited-edition collection that transforms Colonel Sanders into six cute figurine characters…
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Old Jamaica leaves its mark with bold ‘Keep It Ginger’ campaign
LONDON, UK – Old Jamaica, the UK’s unapologetic king of ginger beer, is back with another fiery chapter in its chaos-fueled comeback. This time,…
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Step into the crunch: OMD Singapore elevates McDonald’s McCrispy campaign with interactive OOH activation
SINGAPORE – McDonald’s Singapore has taken a bold step in launching its latest offering, the McCrispy Burger. In partnership with…
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Yeo’s marks SG60 with play, community and reliving the Kampong spirit
SINGAPORE – Remember the days of chapteh, five stones, and zero point? Yeo Hiap Seng (Yeo’s) thought that Singapore’s 60th celebration…
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‘Everyone has a Flavourite’: Walkers launches eye-catching new integrated campaign that celebrates its iconic flavors
LONDON, UK – Walkers and creative agency of record VCCP have today launched a new integrated campaign, “Everyone has a Flavourite,” bringing Walkers’ iconic…
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UNICEF collaborates with Ang INK for cards and gifts with purpose
MANILA, PHILIPPINES – Looking for a gift that gives back? UNICEF Philippines has recently launched the Hiraya Collection, a new…
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The Pizza Company and VML Thailand turn everyday clutter into free pizza
BANGKOK, THAILAND — What began as a lighthearted observation about a common Thai household quirk has transformed into one of the…
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O2, Sofar Sounds stage UK’s most remote gig featuring Kojey Radical in the Scottish Highlands
LONDON, UNITED KINGDOM – The Scottish Highlands became the stage for an unprecedented music event on September 4, as O2…
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Google Australia, R/GA spotlight AI’s role in transforming healthcare
AUSTRALIA – Google Australia, in partnership with creative innovation company R/GA, has launched a new brand campaign showcasing the tangible impact…
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Chivas Regal and Scuderia Ferrari HP celebrate teamwork with new film tribute
LONDON, UNITED KINGDOM – Luxury Scotch whisky brand Chivas Regal has unveiled a powerful new campaign honoring the unsung heroes…
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Dream it, do it: BINI and students #GoForIt with Globe
MANILA, PHILIPPINES – Globe Telecom is redefining what it means to connect by building spaces where ambition meets opportunity. Through…
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Sephora’s ‘Perfect Shade’ campaign redefines beauty standards across APAC
SINGAPORE – Sephora has launched “The Perfect Shade For You,” a major new campaign across APAC, from VIRTUE Asia, that sets out to redefine beauty standards by championing individuality, authenticity…
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