Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: NFT charity campaign asks people to make an ‘Indestructible Donation’ in solidarity with Ukraine
SYDNEY, AUSTRALIA — A community of local Ukrainian photographers and supporters have launched an NFT charity campaign “The Indestructible Donation”,…
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Campaign Spotlight: Swayam launches a campaign on the many faces of domestic violence
KOLKATA, INDIA — It’s normally heard that ‘home is the safest place for women’. But is it? One in three…
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Campaign Spotlight: Concern India Foudation and Ogilvy India launches The Divine Voice: A unique call to overcome vaccine hesitancy
MUMBAI, INDIA — Even as India rushes to reach its goal of vaccinating 100 percent of the eligible population, there…
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Campaign Spotlight: BMB launches their first campaign for La Famiglia Rana, positioning the pasta brand as “Italy’s best kept secret”
LONDON, UK – BMB has created its first campaign for La Famiglia Rana, Italy’s #1 fresh pasta brand. “Italy’s best…
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Campaign Spotlight: TripZilla launches travel restart campaign to boost travel confidence among audiences
SINGAPORE – Destinations are reopening and the travel industry is finally diving into restart mode. Still, it’s understandable that travellers…
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Campaign Spotlight: Nobel Hygiene re-launches India’s first Diaper Brand, Snuggy, with a quirky digital campaign
MUMBAI, INDIA — Nobel Hygiene, the largest Indian private manufacturer of disposable hygiene products, has today announced the launch of…
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Campaign Spotlight: Skybags’ #ImmaGo campaign reignites the pre-pandemic passion for solo travelling
MUMBAI, INDIA — Kinnect (a part of the FCB Group), a full-service digital integrated agency, has launched a social media…
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Campaign Spotlight: Generative NFTs to regenerate our tigers
SINGAPORE — To celebrate the Year of the Tiger, The Corbett Foundation (TCF), a non-profit foundation for saving royal Bengal…
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Campaign Spotlight: Bridgestone partners with WATConsult to drive Voice Advertising on Amazon’s Alexa Platform
MUMBAI, INDIA — Audio advertising has captivated listeners for almost a century. However, unlike the past, today brands of all…
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Campaign Spotlight: Taking care of your transmissions is easy, so long as you’re alive. TRANSMISSO: The first online estate transmission service
PARIS, FRANCE — Preparing one’s estate is rarely on our “to do list,” we prefer to tell ourselves there’s still…
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Campaign Spotlight: PepsiCo and BBDO launch “What We Grow”: an initiative of daycare centers at farms in Pakistan, enabling mothers to work
ISLAMABAD, PAKISTAN – In line with their commitment to women’s inclusivity and economic empowerment, on International Women’s Day PepsiCo has…
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Campaign Spotlight: McCann Santiago gives new meaning to a popular graffiti to show how to detect testicular tumors
SANTIAGO, CHILE — In Chile, around 100 men over 20 years old die annually from testicular cancer, a disease that…
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Campaign Spotlight: Val Venosta celebrates Fruit Grower’s Day with ‘The Exchange’, where a Spanish influencer and a greengrocer from Madrid switch roles for the day
MADRID, SPAIN — Serviceplan Spain launched a campaign for The Association of Fruit and Vegetable Producers of Val Venosta (Vip)…
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