Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: UNICEF & Stayfree® help educate over 1.7 million girls on menstrual hygiene management across India
MUMBAI, INDIA – Stayfree® has been a pioneer in creating menstrual hygiene awareness among young girls and women. The brand,…
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Campaign Spotlight: adidas invites all women from Dubai to celebrate their “I’m Possible” story on billboards across the city
DUBAI, UAE — Last week, adidas took over Dubai’s OOH scene with its new “I’m Possible” user-generated content (UGC) campaign,…
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Campaign Spotlight: Reebok’s latest initiative shows why job interview questions need to be gender-neutral
NEW DELHI, INDIA — Reebok, the world’s leading athletic lifestyle brand, recently collaborated with VICE on the occasion of International…
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Campaign Spotlight: Truecaller encourages women in Indonesia to #CallItOut with #ItsNotOk campaign
JAKARTA, INDONESIA – With technology and innovation playing an integral role in our everyday lives, and the world moving towards…
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Campaign Spotlight: South Africa invites the world to come “Live Again”
CAPE TOWN, SOUTH AFRICA — South Africa is decidedly spearheading the global shift towards a “post-lockdown” global travel and tourism…
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Campaign Spotlight: boAt partners with Digitas India to unveil a Women’s Day film that only women could watch
MUMBAI, INDIA — Talk about personalisation, and boAt took it to a whole new level with their Women’s Day campaign.…
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Campaign Spotlight: Philco & Don launch Predicta: the first product line with warranty in case of rebellion
BUENOS AIRES, ARGENTINA — Argentinean independent agency Don presents the launch campaign for Predicta, Philco‘s new line of premium products…
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Campaign Spotlight: Másalto Espresso and Happiness create a coffee stain reminding you to recycle
BRUSSELS, BELGIUM — With millions of paper cups in use around the world, there is however something that is still…
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Campaign Spotlight: Adote Brazil promotes organ donation with new typeface designed by White Rabbit Budapest
BRASÍLIA, BRAZIL — The number of solid organ transplants fell dramatically around the world between 2019 and 2021, research has…
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Campaign Spotlight: Renault invites you to learn not to use your car all the time
PARIS, FRANCE – Renault is resolutely in step with the times. Perfectly aware of the ecological challenges facing the automotive…
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Campaign Spotlight: Alia Bhatt ‘makes the first move’ with a Cornetto, in a new film by DDB Mudra
MUMBAI, INDIA – Cornetto, the popular brand of frozen desserts by Hindustan Unilever Ltd. has launched a delightful film featuring…
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Campaign Spotlight: Alexander McQueen premiers Lucia: The Jewelled Satchel, a new film directed by PRETTYBIRD’s Sophie Muller
LONDON, UK — PRETTYBIRD’s Sophie Muller has directed a new film for Alexander McQueen: ‘Lucia: The Jewelled Satchel’. Award-winning filmmaker…
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Campaign Spotlight: Gamers fight leukaemia in Doom video game mod for the CRIS Cancer Foundation, created by Cheil
MADRID, SPAIN – Cheil Worldwide Spain has created a video game mod for the global cancer organisation CRIS Cancer Foundation.…
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