Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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adoboPicks: Industry leaders give us their Best Ads of the Philippines 2021
MANILA, PHILIPPINES – The past couple of years have completely changed the way the world works and brands are picking…
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Campaign Spotlight: Belgian magazine Knack launches perceptive, multi-channel campaign with agency Mutant
BRUSSELS, BELGIUM — If you could visualise your thoughts, what would they look like? There’s a good chance you think…
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Campaign Spotlight: 3 makes people fall in love with their network with a new campaign by Bacon
STOCKHOLM, SWEDEN — In an industry where every mobile brand offers more or less the same without significant success, 3…
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Campaign Spotlight: Mass Mutual and Billy Dee Williams team up to encourage families to build generational wealth
NEW YORK, USA – Massachusetts Mutual Life Insurance Company (MassMutual) launched a multi-channel marketing effort from Grey New York. The…
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Campaign Spotlight: Prudential and Naga DDB Tribal turn new norms into wellness opportunities with creative QR calendar
KUALA LUMPUR, MALAYSIA — As we stand together in this ‘new norm’ with more resilience than ever, we also look…
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Campaign Spotlight: Embrace change and find joy in uncertainties in Jollibee Studios’ “My Crush is A Cactus Killer”
MANILA, PHILIPPINES — It goes without saying that change is the only constant thing in life. There are times when…
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Campaign Spotlight: Serviceplan Middle East teams up with Dubai Science Park to raise awareness about depression
DUBAI, UAE – Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas…
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Campaign Spotlight: St Luke’s urges audiences to ‘spread your wings’ in debut campaign for South Western Railway
LONDON, UK — St Luke’s is introducing a new creative positioning, along with two avian brand ambassadors, in its debut…
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Campaign Spotlight: diptyque collaborates with Californian artist Maurice Harris, along with the collective Exhibition
LOS ANGELES, USA — In collaboration with Maurice Harris, a surprising floral designer from Los Angeles, diptyque reinterprets its iconic…
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Campaign Spotlight: The Thai commercial that never aired in Thailand
BANGKOK, THAILAND – Thai commercials and their ability to tug at heartstrings in one moment and make viewers laugh out…
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Campaign Spotlight: Kwentong Jollibee’s short films define love with true, modern-day Pinoy stories
MANILA, PHILIPPINES – What is the real meaning of love? This is the question that Jollibee aims to answer with…
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Campaign Spotlight: MyRepublic unveils new logo, to complete identity refresh that marks its transformation from a challenger brand to an industry leader
SINGAPORE — WPP creative company Superunion has partnered with Singapore-based telecommunications provider, MyRepublic, to create a new brand identity marking…
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Campaign Spotlight: 5 southern states, 16 aspiring artists and a soulful pursuit of carnatic music
MUMBAI, INDIA — Pursuing its proclivity to India’s boundless musical heritage, ŠKODA AUTO India has launched yet another symphonic stage…
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