Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ourtime and Steve invite singles over 50 to write their own destiny
PARIS, FRANCE — The favourite dating site for singles over 50 is back with a new campaign, with agency, Steve,…
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Campaign Spotlight: Gillette returns to the Super Bowl via new commercial by Grey New York
NEW YORK, USA — Procter & Gamble’s Gillette launches a new GilletteLabs Exfoliating Bar shaving innovation during the Super Bowl…
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Campaign Spotlight: Now’s a good time Krud! The Secret Little Agency celebrates the enduring goodness of Cambodian culture
PHNOM PENH, CAMBODIA – Bursting with Cambodia’s infectious positivity, The Secret Little Agency (TSLA) launches a brand new beer that…
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Campaign Spotlight: Costa selects Herezie for its European communication
PARIS, FRANCE — After an international pitch, Costa chose Herezie to work on its new strategic and creative approach for…
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Campaign Spotlight: Superdrug launch new Itty Titty campaign to encourage 18-35 year olds to check their breasts
LONDON, UK — With nearly two thirds (64%) of women aged 18-35 years old not checking their chests regularly every…
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Campaign Spotlight: HSBC Bank USA finds “the luckiest red” just in time for Lunar New Year
SAN FRANCISCO, USA — In honor of Lunar New Year – a holiday observed by Asian and Pacific Island countries…
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Campaign Spotlight: Puerto de Indias launches new Valentine’s campaign conceived by Serviceplan Spain with influencer Dulceida
MADRID, SPAIN — Serviceplan Spain, the digital agency of Puerto de Indias for the last 3 years, has been tasked…
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Campaign Spotlight: TVS Raider collaborates with Josh Talks to spread awareness for ‘Violence Against Women’
MUMBAI, INDIA — TVS Raider recently collaborated with Josh Talks to encourage Gen Z to raise their voice against ‘Violence…
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Campaign Spotlight: Martin Werner Directs a Timeless Love Story for Interflora
COPENHAGEN, DENMARK — Few themes in this world are as classic as a love story. And in a new spot…
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Campaign Spotlight: Amazon SG keeps it real with Crazy Rich Asian spin-off featuring original film’s extras
SINGAPORE – This Chinese New Year, against the usual tide of celebrity brand commercials and sale shoutouts, Amazon Singapore champions…
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Campaign Spotlight: The North Face opened the coldest pop-up store in China
SHANGHAI, CHINA — The North Face might have had to shut down temporarily its iconic store in Genting Ski Resort…
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Campaign Spotlight: 100 landmarks across the world light up in unity to raise awareness to end neglected tropical diseases on World NTD Day 2022
MANILA, PHILIPPINES — One hundred landmarks in 34 countries lit up in unity to mark the third annual World NTD…
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Campaign Spotlight: Entropia and TNB unfold the Lunar New Year celebrations with a fresh perspective on fortune
KUALA LUMPUR, MALAYSIA — Malaysia’s largest electricity utility, Tenaga Nasional Berhad (TNB) is renowned for its fun-filled, memorable festive advertisements,…
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