Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: HSBC Bank USA finds “the luckiest red” just in time for Lunar New Year
SAN FRANCISCO, USA — In honor of Lunar New Year – a holiday observed by Asian and Pacific Island countries…
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Campaign Spotlight: Puerto de Indias launches new Valentine’s campaign conceived by Serviceplan Spain with influencer Dulceida
MADRID, SPAIN — Serviceplan Spain, the digital agency of Puerto de Indias for the last 3 years, has been tasked…
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Campaign Spotlight: TVS Raider collaborates with Josh Talks to spread awareness for ‘Violence Against Women’
MUMBAI, INDIA — TVS Raider recently collaborated with Josh Talks to encourage Gen Z to raise their voice against ‘Violence…
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Campaign Spotlight: Martin Werner Directs a Timeless Love Story for Interflora
COPENHAGEN, DENMARK — Few themes in this world are as classic as a love story. And in a new spot…
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Campaign Spotlight: Amazon SG keeps it real with Crazy Rich Asian spin-off featuring original film’s extras
SINGAPORE – This Chinese New Year, against the usual tide of celebrity brand commercials and sale shoutouts, Amazon Singapore champions…
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Campaign Spotlight: The North Face opened the coldest pop-up store in China
SHANGHAI, CHINA — The North Face might have had to shut down temporarily its iconic store in Genting Ski Resort…
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Campaign Spotlight: 100 landmarks across the world light up in unity to raise awareness to end neglected tropical diseases on World NTD Day 2022
MANILA, PHILIPPINES — One hundred landmarks in 34 countries lit up in unity to mark the third annual World NTD…
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Campaign Spotlight: Entropia and TNB unfold the Lunar New Year celebrations with a fresh perspective on fortune
KUALA LUMPUR, MALAYSIA — Malaysia’s largest electricity utility, Tenaga Nasional Berhad (TNB) is renowned for its fun-filled, memorable festive advertisements,…
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Campaign Spotlight: Celebrate Valentine’s Day with the Man Company’s #ScentOfAGentleman
DELHI, INDIA – The month of eternal love, boundless appreciation, and pure heartwarming mellowness is around the corner. Welcoming the…
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Campaign Spotlight: Mercedes-Benz Hong Kong and Zung Fu unveil the newest EQA model with an electrifying musical experience created by Isobar Hong Kong, dentsu intl.’s digital creative agency
HONG KONG — To counter the perception that electric cars are not as fun as petrol cars, Mercedes-Benz Hong Kong…
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Campaign Film: Mahindra Racing’s latest campaign invokes India’s love for racing
MUMBAI, INDIA — Mahindra Racing launched an integrated marketing campaign ahead of its participation in season 8 of ABB FIA…
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Campaign Spotlight: Nothing but sheer joy – BMW China’s new year wish for its customers in the year of the tiger
SHANGHAI, CHINA – To welcome the Year of the Tiger, BMW China’s Lunar New Year campaign aims to bring sheer…
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Technology: Fastrack unveils its first smart watch, Reflex VOX and on boards Rohit Saraf to connect with the GenZ
MUMBAI, INDIA – Urban youth brand Fastrack announces the launch of its first ever smart watch Reflex VOX with a…
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