Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: On the Beach and Quiet Storm put a sunny spin on ‘The Most Wonderful Time of the Year’ with major new TV campaign
LONDON, UK — On the Beach, the UK’s biggest beach holiday specialist, is launching a new Summer 2022 TV campaign,…
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Campaign Spotlight: Jollibee teams up with PublicisJimenez Basic for #SafeSarapSayaSaJollibee Christmas safety video
MANILA, PHILIPPINES — Jollibee, together with its creative agency PublicisJimenez Basic, released a new Christmas-themed safety video just in time…
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Campaign Spotlight: Pavillon Noir creates the first «501® NFT» for Levi’s®
PARIS, France—Levi’s® partnered with French agency Pavillon Noir to create a line of its mythic 501® Original jeans and its…
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Campaign Spotlight: BBH Singapore created tech launch film for Jollibee’s most innovative product to date – The Chick’nwich
SINGAPORE—In the world of fast food, there’s the chicken sandwich, and then there’s the Jollibee Chick’nwich. 40 years in the…
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Campaign Spotlight: Dacia and heaven present – The Perfect Christmas Tree
PARIS, FRANCE — Automobile constructor Dacia is celebrating Christmas with a social media activation in which fans get to imagine…
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Campaign Spotlight: Trappist Dairy adapts a familiar melody from local pop song to wish Hongkongers good health in a product launch campaign
HONG KONG — Hong Kong Dairy Producer, Trappist Dairy, has recently adapted a familiar melody from local pop song《身體健康》with new…
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Campaign Spotlight: Amoy Hong Kong re-enhances its “Made in Hong Kong” label in recent branding campaign
HONG KONG — Amoy Hong Kong, one of the biggest soy sauce players in the market, has partnered with local…
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Campaign Spotlight: PLDT Home’s heart-tugging Christmas video gives tribute to Filipinos all over the world
MANILA, PHILIPPINES — This Christmas, PLDT Home gives tribute to Filipinos all over the world in a special video that…
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Campaign Spotlight: Leo Burnett and Thai Health Promotion Foundation’s campaign “Dad” shows the effect of drunk driving
BANGKOK, THAILAND — Thai Health Promotion Foundation‘s latest campaign to promote “Drink Don’t Drive” shows the adverse effects of drunk…
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Campaign Spotlight: Columbia Sportswear Middle East invites influencers to become Outfluencers with Live from the Outdoors campaign from Serviceplan Middle East
DUBAI, UAE — World-renowned outdoor apparel and footwear brand Columbia Sportswear Middle East has launched ‘Live from the Outdoors’ a…
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Campaign Spotlight: RAPP UK and Code to plant a forest the size of its office space every year in Madagascar’s rainforests
LONDON, UK — Instead of putting up a Christmas tree this year, RAPP and Code, its specialist data and technology…
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Campaign Spotlight: Leo Burnett Saudi Arabia and IKEA launch a self-care cushion with the message, ‘Don’t sleep on it’
RIYADH, SAUDI ARABIA — Leo Burnett Saudi Arabia’s latest campaign for IKEA is designed to raise awareness of the importance…
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Campaign Spotlight: BBDO Guerrero launches new campaign for Bank of the Philippine Islands
MANILA, PHILIPPINES — Through creative agency BBDO Guerrero, BPI has released a new campaign that aims to inform new and…
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