Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Colenso BBDO issues their clients restraining orders over the holiday season
AUCKLAND, NEW ZEALAND — After another exhausting year for advertisers and marketers courtesy of COVID-19, Colenso BBDO has come up…
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Campaign Spotlight: L&K Saatchi & Saatchi celebrates tea growing regions of India to launch D2C brand ‘Teas From India’
MUMBAI, INDIA — Teas have been part of every Indian household’s monthly grocery list. India produces one of the finest…
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Campaign Spotlight: McDonald’s shares the light of Christmas through its Kindness Kitchen program
MANILA, PHILIPPINES — Reinforcing its commitment to fostering communities, McDonald’s Philippines through its charity of choice, Ronald McDonald House Charities…
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Campaign Spotlight: Conti’s gives back the delight to local harvesters
MANILA, PHILIPPINES — Love is sweet, they say. True. But the sweetness of love is developed through a process. Let…
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Campaign Spotlight: WS.NL and WE ARE Pi launch world first wearable NFT
AMSTERDAM, NETHERLANDS — Online fashion retailer Winkelstraat.nl launches ‘World first wearable NFT.’ The limited-edition product concept and campaign was created…
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Campaign Spotlight: The Jollibee Chick’nwich’s new ad — A global innovation beyond expectation
MANILA, PHILIPPINES — Jollibee’s new Chick’nwich has definitely been making waves in the Philippines, especially with chicken sandwich fans who…
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Campaign Spotlight: Crypto art that touches you — NIVEA launches NFT art to underline the value of touch
MANILA, PHILIPPINES — The skincare brand NIVEA is tapping into the connected world of NFTs (non-fungible token) partnering with Italian…
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Campaign Spotlight: The Fundación Cardio Infantil and Geometry Colombia launch UNBREAKABLE HEARTS, the cheapest preventive treatment in the world
BOGOTÁ, COLOMBIA — In Colombia, the December holidays begin and end with large amounts of gunpowder, a phenomenon as Latin…
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Campaign Spotlight: Publicis Groupe brings back Wishes; Maurice Lévy and Arthur Sadoun figure out how to work their world
PARIS, FRANCE — Publicis Groupe’s annual Wishes are back—after launching Work Your World, a one of a kind employee experience…
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Campaign Spolight: Erwan Heussaf and Bruce Ricketts embark on a culinary journey with Lexus
MANILA, PHILIPPINES — These tumultuous times call for the most unexpected solutions, which may come by way of banking on…
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Campaign Spotlight: BBH unveils a global brand campaign, live concert & anthem for Garena’s Free Fire
SINGAPORE — BBH has announced its appointment as the strategic creative brand partner for Free Fire (Garena), one of the…
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Campaign Spotlight: Magic in the air as Air Canada and FCB Canada connects loved ones this holiday season with whimsical new film
MONTREAL, CANADA — Air Canada is embracing the magic of the season with a new spot that shares a message…
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Campaign Spotlight: Give your kid a nutritious breakfast worthy of champions with MILO
MANILA, PHILIPPINES — MILO celebrates the launch of its #MILOBreakfastEveryday campaign that encourages parents to level-up the nutrition of their…
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