Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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BBDO India, World Gold Council redefine gold for a new generation
MUMBAI, INDIA – BBDO India, in partnership with the World Gold Council, has unveiled its latest campaign, “The Moment Is Gold”,…
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Cetaphil Baby Partners with MomJunction to Champion “Parenting ki Nayi Parampara”
INDIA – Cetaphil Baby, the trusted leader in premium baby skincare, today announced an innovative partnership with MomJunction to launch a transformative nationwide campaign that celebrates a new era…
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G-STAR presents Anatomic Denim: A complete creative vision in product, campaign, and art
AMSTERDAM, NETHERLANDS – On September 23, 2025, G-STAR launched Anatomic Denim, a bold new move that merges design innovation, visual…
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Hettich’s sliding systems take center stage in Wondrlab’s new ‘Magic’ campaign
MUMBAI, INDIA — Wondrlab, India’s largest platform-first martech network, has joined forces with Hettich India to unveil a fresh campaign, “Slide…
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JSW Paints, TBWA\India reimagine festive season with ‘Any Colour, One Price’ campaign
MUMBAI, INDIA — JSW Paints, India’s leading environment-friendly paints company and part of the US$23 billion JSW Group, has launched its…
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27 Asian creative, advertising leaders appointed to LIA 2025 jury
MANILA, PHILIPPINES – Founded in 1986 by Barbara Levy, the London International Awards (LIA) is a global creative awards festival…
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MBCS, GWM Malaysia prove the Haval H6 HEV’s remarkable endurance in real time in latest campaign
KUALA LUMPUR, MALAYSIA — MBCS, the creative content practice under IPG Mediabrands, joined forces with GWM Malaysia to showcase the…
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Chicnutrix and Talented go full anime in their first skincare ad together
BANGALORE. INDIA – Picture a typical skincare ad. What do you see? Delicate poses, romantic close-ups, pristine visuals? Chicnutrix Glow…
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Dentsu Thailand puts Heineken back in the game with immersive football fan experiences
BANGKOK, THAILAND – When the UEFA Champions League kicks off, Thailand comes alive in the most unexpected ways. Leveraging this…
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CPF and McCann Worldgroup Singapore reframe retirement with ‘Plan Your Life Story’
SINGAPORE – The Central Provident Fund (CPF) Board and MoneySense, in collaboration with McCann Worldgroup Singapore, have launched the latest iteration…
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Duolingo’s owl enters the ring: Duo takes on Japan’s beloved mascots in sumo showdown
TOKYO, JAPAN – There are two major obsessions in Japanese culture: sumo wrestling and brand mascots. Now, an offbeat new…
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BBDO India and Mercedes-Benz turn dreams into motion with ‘Dream Days’
INDIA – Mercedes Benz India, in collaboration with Team X, part of BBDO India, has launched its latest festive campaign, “Dream…
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National Book Store and Leron Leron Sinta turn book shopping into a scavenger adventure
MANILA, PHILIPPINES — National Book Store, in collaboration with Leron Leron Sinta, is bringing a fresh twist to the way…
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