Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Jung von Matt drives MINI’s global launch through three stories and one protagonist
GLOBAL – Jung von Matt has developed and produced a global product campaign marking the first major international product push…
Read More » -
Reform Political Advertising, Clemenger BBDO delivers ‘Misleading Times’ to push election law reform
UNITED KINGDOM / AUSTRALIA – UK-based Reform Political Advertising (RPA), in conjunction with Clemenger BBDO Australia, has launched a provocative…
Read More » -
Visa introduces V to spotlight talent ahead of Milano Cortina 2026
MILAN, ITALY — Visa introduces V, a new AI-created digital character designed to support people in developing their talents and…
Read More » -
Somos Martina integrates period protection into school dress codes
BOGOTÁ, COLOMBIA — Inspired by the back-to-school season across different regions and by a challenge that affects young girls around the world, Somos…
Read More » -
Volkswagen Australia puts comfort at the heart of toughness in new Amarok campaign
SYDNEY, AUSTRALIA – Volkswagen Australia has launched the latest iteration of its “Tough feels better in an Amarok” platform, celebrating the…
Read More » -
FENDI unveils digital campaign for the New FENDI Way Bag
GLOBAL – FENDI introduces a new digital campaign for the FENDI Way bag, starring SIENNA SPIRO, Amber Mark, Kilo Kish,…
Read More » -
Nova Entertainment launches new phase of ‘Don’t Think, Just Nova’ campaign
AUSTRALIA — NOVA Entertainment has unveiled the next phase of their bold Nova FM brand positioning campaign Don’t Think, Just Nova, featuring…
Read More » -
AAMI’s latest brand film turns Aussie luck into a story of wins and wobbles
SYDNEY, AUSTRALIA – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s “Because Australia” brand platform,…
Read More » -
adobo Picks: Super Bowl LX ads go all out with celebrity cameos
NFL Super Bowl weekend is considered the biggest annual sporting event in the United States, with many Americans hosting watch…
Read More » -
Johnnie Walker spotlights Paulinho da Costa in global cultural tribute
SÃO PAULO, BRAZIL – What do “Thriller,” by Michael Jackson, “La Isla Bonita,” by Madonna, “All Night Long,” by Lionel…
Read More » -
CJ WORX, JOURNAL turn a love ritual into wearable media
BANGKOK, THAILAND — Following the success of Magnetic Attraction, JOURNAL and CJ WORX returned with a new chapter that proves powerful…
Read More » -
Ocean Outdoor, Creator by Infinitum launch integrated DOOH-creator offering
LONDON, UK – Ocean Outdoor and Creator by Infinitum, a division of Infinitum Group, have formed a new partnership that…
Read More » -
Carlsberg taps SKAI ISYOURGOD for festive remix in Year of the Horse campaign
ASIA – Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To…
Read More »