Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Made By Dyslexia celebrate Dyslexic Thinking Milestone with new film
LONDON, UK — Made By Dyslexia and Virgin Group have launched a new film to celebrate a major milestone in…
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Campaign Spotlight: “Let’s make a Peru that pleases us”, McCann Lima’s campaign to help Inca Kola promote diversity
LIMA, PERU – With the campaign “Let’s make a Perú that pleases us” Inca Kola, together with its agency McCann…
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Campaign Spotlight: ‘A Silent Frown’ commemorates Charlie Chaplin’s life on his birth anniversary
MUMBAI, INDIA – The DDB Mudra Group and Charlie Chaplin Museum Foundation have created a book dedicated to the life…
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Campaign Spotlight: Newly rebranded Discover Boating and Agency of Record, Cutwater, honor next generation of boaters
NEW YORK, USA – Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the…
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Campaign Spotlight: Scarecrow M&C Saatchi handcrafts a campaign as intricate as the craftsmanship (Karigari) of Rann of Kutch, for Reliance Jewels’ Rannkaar collection
MUMBAI, INDIA — There is a belief that the true magic of Rann of Kutch, cannot be captured in a…
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Campaign Spotlight: dtac once again champions local businesses by bridging them to its customer base through its revamped #Goodforall reward program
BANGKOK, THAILAND — Like all telco brands in Thailand, dtac which is one of Thailand’s leading networks, has a robust…
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Campaign Spotlight: Pilsen Extra and Grey Argentina have launched a moustache to save the beer
BUENOS AIRES, ARGENTINA — According to different studies, at least 1.2 million litres of beer are wasted every year as…
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Campaign Spotlight: World-famous Red Bull Athlete Dario Costa sets 5 World Records with ‘The Tunnel Pass Project’ by Serviceplan
VIENNA, AUSTRIA – On September 4, 2021 in Istanbul, World-famous Red Bull Athlete Dario Costa accomplished a hair-raising stunt in…
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Campaign Spotlight: Bond University and artist Mace Robertson launch Interactive micro-door installation via VMLY&R
BRISBANE, AUSTRALIA — Bond University and VMLY&R today announced the launch of a new ambient outdoor campaign. Four smaller-than-life interactive…
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Campaign Spotlight: Petbarn launches AW22 collection via Howatson+Company
SYDNEY, AUSTRALIA — Petbarn has partnered with Howatson+Company to launch its AW22 fashion range for dogs and cats. The campaign…
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Campaign Spotlight: Sid Lee Paris and PLUM inspire with striking new visual brand campaign
PARIS, FRANCE — In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM…
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Campaign Spotlight: Drama Queen agency has created a no-drama brand & communication for an anti-war charity foundation.
KYIV, UKRAINE – On February 24th, Russia invaded Ukraine. Since the first days of the war, everyone from huge charity…
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Campaign Spotlight: Milk + Honey United says “Ordinary be damned” for Lion’s James Squire
SYDNEY, AUSTRALIA — “Ordinary Be Damned” is the bold new brand platform for Lion’s James Squire, just launched by independent…
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