Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: TNB and Entropia celebrate Merdeka through stories of inspirational Malaysians
KUALA LUMPUR, MALAYSIA — In the true spirit of Malaysia’s National Day, Entropia and Tenaga Nasional Berhad’s (TNB) heart-warming Merdeka…
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Campaign Spotlight: Royal Navy launches TV campaign focusing on cultural identity in the UK
LONDON, UK — The Royal Navy is launching a powerful new TV recruitment campaign focussing on the complexities of cultural…
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Campaign Spotlight: A small step for man, a giant brawl for Humankind — BETC rewrites history with SEGA for the launch of the “Humankind” video game
PARIS, FRANCE — For the launch of the new Humankind video from SEGA, BETC unveils a lunar film that revisits…
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Campaign Spotlight: Women’s Aid and Engine Creative highlight the impact of coercive control with “Not Model’s Own” campaign
KUALA LUMPUR, MALAYSIA — Engine Creative is behind a new campaign for Women’s Aid targeting young women to raise awareness…
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Campaign Spotlight: Virgin Media offers star-studded line-up of music and VIP ticket giveaways in ‘Summer Jams’ customer campaign by RAPP
LONDON, UK — Virgin Media is offering its customers a festival line-up of must-have prizes, money-can’t-buy experiences and all the…
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Campaign Spotlight: Iconic LU biscuits land in the UK for the first time with Digitas campaign
LONDON, UK — Recognised and loved in France, LU biscuits from Mondelez arrived in the UK in Tesco. Supported by…
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Campaign Spotlight: Nando’s and Fishermen create buzz online over leaked email
KUALA LUMPUR, MALAYSIA — Nando’s Malaysia together with their digital agency Fishermen Integrated cleverly responds to consumers’ demand for chicken…
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Campaign Spotlight: Alibaba & F5 Shanghai cook up latest campaign for Haidilao’s newest hotpot flavors
SHANGHAI, CHINA — Alipay’s CSR project, Ant Forest, has recently collaborated with creative agency F5 Shanghai to produce an innovative…
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Campaign Spotlight: 82.5 Communications releases a new campaign for Hero Lectro
NEW DELHI, INDIA — Hero Lectro, India’s leading brand of e-cycles, has launched a TVC to showcase their latest proposition…
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Campaign Spotlight: Intima joins the fight against endometriosis with a new campaign by BETC
PARIS, FRANCE — The new campaign by Intima (Reckitt), maker of feminine hygiene products, highlights the brand’s commitment in its…
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Campaign Spotlight: Digi shares our childrens’ view of the pandemic this National Day
PETALING JAYA, MALAYSIA — For over a year, so many Malaysians have been impacted by the overwhelming effects of the…
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Campaign Spotlight: In Intermarché’s new campaign film by Romance, the best way to eat is to eat together
PARIS, FRANCE — It’s back to school and Intermarché is back on the campaign trail with a new film called…
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