Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Alibaba Group, WWF, and F5 Shanghai shine a spotlight on pollution from disposable face masks
SHANGHAI, CHINA — Alibaba Group in partnership with WWF and F5 Shanghai has recently launched a campaign that exposes the…
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Campaign Spotlight: Globe initiates Friendship Day Challenge with Asian superstars Bright Vachirawit and Win Opas-Iamkajorn
MANILA, PHILIPPINES — It has been a woozy of a year (two years?) and if there is one thing pulling…
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Campaign Spotlight: PLDT Home’s ‘Do It Better’ campaign with DDB MNL celebrates Filipinos’ power to thrive amid lockdown
MANILA, PHILIPPINES — The pandemic may have locked us Filipinos down in the confines of our homes, but in ways…
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Campaign Spotlight: Safety First – Former crew members share how safety has always been a top priority at McDonald’s
MANILA, PHILIPPINES — In a recently released M Safe video, former store employees of the company talked about how being…
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Campaign Spotlight: Olay China and Grey Hong Kong tackle the issue of facial anxiety
HONG KONG — A recent survey showed that six out of ten females in China say they lack confidence in…
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Campaign Spotlight: L&C shares a glimpse of the present, by way of the past, in new smart home campaign for GE Lighting, a Savant company
NEW YORK, USA — GE Lighting, a Savant company’s rebranded smart home line CYNC™, formerly C by GE, releases a very strategic,…
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Campaign Spotlight: “Renting free from Stereotypes,” Sodimac – Homecenter and McCann Colombia promote diversity and inclusion
BOGOTÁ, COLOMBIA — According to World Habitat Report, 50% of LGBTQ people are concerned about revealing their sexual orientation at…
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Campaign Spotlight: MassMutual unveils new, humorous brand campaign by Grey
NEW YORK, UNITED STATES — Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel…
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Campaign Spotlight: Dole’s sun-powered promo ends with the biggest Pachinko game in the world
MANILA, PHILIPPINES — Did you catch Dole & Seasons Plantation Pachinko Grand Raffle Draw? Php 1 million for the taking…
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Campaign Spotlight: Manulife launches Every Day Better YouTube series to share life hacks that can help Filipinos thrive in the new normal
MANILA, PHILIPPINES ― The Philippine arm of global life insurer Manulife has launched its first “Every Day Better” video series…
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Campaign Spotlight: “Relief” created by Mercado McCann for TyC Sports for the Olympic Games
BUENOS AIRES, ARGENTINA — “Relief” created by Mercado McCann for TyC Sports (Argentinian TV broadcaster) for the Olympic Games seeks…
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Campaign Spotlight: BBDO Pakistan and Surf Excel aim to improve cricketers’ fielding abilities by introducing new cricket trophy
SINGAPORE — Most Pakistani cricket fans have a common pain-point: a history of fielding blunders by the national cricket team,…
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Campaign Spotlight: OPPO & AutumnGrey pioneer India’s First Live Sale for newly launched OPPO Reno6 5G
DELHI, INDIA — A large set of Indian smartphone buyers rely on local retailers for personalised information and the demonstration…
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