Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: St Luke’s stages an alien crash landing in first campaign for Beavertown Brewery
LONDON, UK — St Luke’s first work for Beavertown Brewery takes the brand above the line for the first time…
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Campaign Spotlight: Through Ace Saatchi & Saatchi, Anne Curtis makes a comeback with foodpanda deals’ #AnnePagbabalik
MANILA, PHILIPPINES — Her singing started as just a joke in Showtime. Then she surprises everyone with not just one,…
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Campaign Spotlight: NutriAsia and Dentsu Jayme Syfu give comfort to Filipinos with the new UFC Soup
MANILA, PHILIPPINES — It was in the middle of 2020 that people learned how to live with the new normal,…
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Campaign Spotlight: LONDON Advertising launches mass media campaign to take ethical investing ‘out of the City and into the High Street’
LONDON, UK — A new brand is launching today called DUGUUD with an advertising blitz not seen in the finance…
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Campaign Spotlight: Here’s how you casually sing 37 jury names
PARIS, FRANCE — Presenting a jury for an industry award show can be done in many ways. Most of them,…
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Campaign Spotlight: Singapore supports and stands by their frontline heroes
SINGAPORE — The fight against COVID-19 has been a long and hard one. At the forefront of the battle are…
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Campaign Spotlight: South Korean actor Song Joong-ki and Hong Kong lyricist Wyman Wong help launch brand new standard chartered Cathay Mastercard credit card
HONG KONG — Standard Chartered, Cathay, and Mastercard have launched a brand new range of Standard Chartered Cathay Mastercard Credit…
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Campaign Spotlight: mike’s Hard Seltzer launches ‘Refreshingly Obvious’ new brand campaign
LONDON, UK — mike’s Hard Seltzer has teamed with creative network FCB to launch a new tagline and advertising campaign,…
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Campaign Spotlight: F5 launches new campaign for Midea in the Middle East
SHANGHAI, CHINA — Shanghai-based F5 has launched a new campaign for Midea Aircon in the Middle East, named ‘Love That…
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Campaign Spotlight: Givenchy Parfums launches the creation of an NFT in support of the LGBTQIA+ cause with Like Fire and the Exhibition Collective
PARIS, FRANCE — To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by launching…
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Campaign Spotlight: Grab and VMLY&R COMMERCE generate over 7 million views for sentimental Father’s Day film in just one week
KUALA LUMPUR, MALAYSIA — Leading Southeast Asia superapp Grab, and global creative commerce company VMLY&R Commerce have generated over 11…
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Campaign Spotlight: Ajinomoto’s latest web series “Cooked with Love” brings viewers on a food nostalgia
MANILA, PHILIPPINES — Ajinomoto Philippines Corporation (APC)’s latest web series entitled “Cooked with Love,” reveals a heartwarming take on cooking…
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Campaign Spotlight: Taproot Dentsu launches new campaign for Urban Company’s bathroom cleaning service
GURUGRAM, INDIA — Most consumers desire a sparkling clean and shiny bathroom but feel that their regular maids are unable to deliver…
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