Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Mega Tuna drops its second film by GIGIL
MANILA, PHILIPPINES — Canned tuna brand Mega Tuna, through independent creative agency GIGIL, has launched another envy-drawing, mouthwatering online video.…
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Campaign Spotlight: VMLY&R COMMERCE and Carsome tap into Muslim consumers in new Hari Raya campaign
KUALA LUMPUR, MALAYSIA — VMLY&R Commerce has kicked-off its appointment as Agency of Record (AOR) for Southeast Asia’s largest integrated…
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Campaign Spotlight: Together w / Inmuebles24 present a new campaign for Mexico, directed by Pucho Mentasti
BUENOS AIRES, ARGENTINA — Will one find a new home? It is a question that contains hopes, dreams and challenges…
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Brand & Business: Through a campaign conceptualized by GIGIL, lucky Pinoys can win up to Php 40,000 daily in Dole’s sun-powered promo
MANILA, PHILIPPINES — Dole and Seasons, in collaboration with independent Philippine ad agency GIGIL, kicked off their ‘Cash Prizes Araw-Araw Base…
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Campaign Spotlight: O GLOBO changes its logo and brings an exclusive edition to celebrate the International Day of Pride LGBTQIAP+
SÃO PAULO, BRAZIL — As a way to promote gender equality and diversity, O GLOBO published a special edition for the International LGBTQIAP+ Pride Day.…
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Campaign Spotlight: Happy Scrubs launches its mission to bring joy to care homes with collaborative new campaign and art auction
LONDON, UK — Grey is supporting Happy Scrubs, a new social enterprise, to raise funds and achieve its mission to…
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Campaign Spotlight: To celebrate Pride Month, PENNY and Serviceplan Campaign show how exciting saving can be with new musical campaign featuring German celebrity drag queen
HAMBURG, GERMANY — On June 19, German supermarket Chain PENNY launched its nationwide campaign for the PENNY store brand. The…
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Brand & Business: Chimp&z Inc Celebrates #PrideOfAdvertising with ‘Workplace Coming-out Stories’
MUMBAI, INDIA — Chimp&z Inc celebrates the openly LGBTQIA+ members of the advertising community by bringing them together for its…
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Campaign Spotlight: Zalando breaks the patterns of fashion advertising as Pride pioneers star as the faces of new campaign
HELSINKI, FINLAND — Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving as the faces of this campaign get to dress in…
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Campaign Spotlight: Renault Care Service ensures long life for cars to live in new campaign made with Publicis Conseil
BOULOGNE-BILLANCOURT, FRANCE — Today, over-consumption and programmed obsolescence have become major concerns in the consumer’s minds. This leads them to…
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Campaign Spotlight: LONDON Advertising launches Andy Murray as Mandarin Oriental’s latest celebrity fan as he returns to Wimbledon
LONDON, UK — Two-times Wimbledon Championship winner, Andy Murray, is the latest celebrity to join Mandarin Oriental’s acclaimed Fan campaign,…
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Campaign Spotlight: Manulife’s new digital film encourages Filipinos to restart and be brave when embarking on new beginnings
MANILA, PHILIPPINES —The Philippine arm of global life insurer Manulife recently launched “Now Boarding,” the company’s new digital film that…
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Campaign Spotlight: ESPN continues “One App, One Tap” campaign by 1stAveMachine Buenos Aires, featuring Domino Saints
BUENOS AIRES, ARGENTINA — ESPN has debuted the second rendition of “One App, One Tap,” its marketing campaign dedicated to…
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