Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Eating Healthy for all: Carrefour isn’t playing games (or is it?)
MASSY, FRANCE — Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to…
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Campaign Spotlight: PG One and Vicks honour doctors and healthcare workers with the moving story of Dr Bhosale through the #TouchOfCare campaign
SINGAPORE — Publicis Groupe-owned, Power of One (PG One), and Procter & Gamble (P&G)’s Vicks have produced a four-minute film…
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Campaign Spotlight: TOUCH Community Services conveys a message of hope in an animated film by BBH Singapore
SINGAPORE — Charity is often a two-way street; It not only helps uplift vulnerable groups, but it can also be…
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Campaign Spotlight: DiskarTech App releases hilarious commercial on the easiest way to loan and save
MANILA, PHILIPPINES — Looking to borrow some money for your various needs? DiskarTech is the answer for you. Choose the…
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Campaign Spotlight: Goose droppings in beer brewing – this Finnish city takes sustainability communications to the next level
HELSINKI, FINLAND – This summer Finns can drink beer brewed with wild herbs, food waste and even goose poop. The new beers by a…
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Campaign Spotlight: How much would you pay for a jacket that makes you look like Joshua Garcia?
MANILA, July 5, 2021– How much would you pay to be happy? Some may think that material sources of happiness…
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Campaign Spotlight: Mega Tuna drops its second film by GIGIL
MANILA, PHILIPPINES — Canned tuna brand Mega Tuna, through independent creative agency GIGIL, has launched another envy-drawing, mouthwatering online video.…
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Campaign Spotlight: VMLY&R COMMERCE and Carsome tap into Muslim consumers in new Hari Raya campaign
KUALA LUMPUR, MALAYSIA — VMLY&R Commerce has kicked-off its appointment as Agency of Record (AOR) for Southeast Asia’s largest integrated…
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Campaign Spotlight: Together w / Inmuebles24 present a new campaign for Mexico, directed by Pucho Mentasti
BUENOS AIRES, ARGENTINA — Will one find a new home? It is a question that contains hopes, dreams and challenges…
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Brand & Business: Through a campaign conceptualized by GIGIL, lucky Pinoys can win up to Php 40,000 daily in Dole’s sun-powered promo
MANILA, PHILIPPINES — Dole and Seasons, in collaboration with independent Philippine ad agency GIGIL, kicked off their ‘Cash Prizes Araw-Araw Base…
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Campaign Spotlight: O GLOBO changes its logo and brings an exclusive edition to celebrate the International Day of Pride LGBTQIAP+
SÃO PAULO, BRAZIL — As a way to promote gender equality and diversity, O GLOBO published a special edition for the International LGBTQIAP+ Pride Day.…
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Campaign Spotlight: Happy Scrubs launches its mission to bring joy to care homes with collaborative new campaign and art auction
LONDON, UK — Grey is supporting Happy Scrubs, a new social enterprise, to raise funds and achieve its mission to…
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Campaign Spotlight: To celebrate Pride Month, PENNY and Serviceplan Campaign show how exciting saving can be with new musical campaign featuring German celebrity drag queen
HAMBURG, GERMANY — On June 19, German supermarket Chain PENNY launched its nationwide campaign for the PENNY store brand. The…
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