Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: O GLOBO changes its logo and brings an exclusive edition to celebrate the International Day of Pride LGBTQIAP+
SÃO PAULO, BRAZIL — As a way to promote gender equality and diversity, O GLOBO published a special edition for the International LGBTQIAP+ Pride Day.…
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Campaign Spotlight: Happy Scrubs launches its mission to bring joy to care homes with collaborative new campaign and art auction
LONDON, UK — Grey is supporting Happy Scrubs, a new social enterprise, to raise funds and achieve its mission to…
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Campaign Spotlight: To celebrate Pride Month, PENNY and Serviceplan Campaign show how exciting saving can be with new musical campaign featuring German celebrity drag queen
HAMBURG, GERMANY — On June 19, German supermarket Chain PENNY launched its nationwide campaign for the PENNY store brand. The…
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Brand & Business: Chimp&z Inc Celebrates #PrideOfAdvertising with ‘Workplace Coming-out Stories’
MUMBAI, INDIA — Chimp&z Inc celebrates the openly LGBTQIA+ members of the advertising community by bringing them together for its…
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Campaign Spotlight: Zalando breaks the patterns of fashion advertising as Pride pioneers star as the faces of new campaign
HELSINKI, FINLAND — Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving as the faces of this campaign get to dress in…
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Campaign Spotlight: Renault Care Service ensures long life for cars to live in new campaign made with Publicis Conseil
BOULOGNE-BILLANCOURT, FRANCE — Today, over-consumption and programmed obsolescence have become major concerns in the consumer’s minds. This leads them to…
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Campaign Spotlight: LONDON Advertising launches Andy Murray as Mandarin Oriental’s latest celebrity fan as he returns to Wimbledon
LONDON, UK — Two-times Wimbledon Championship winner, Andy Murray, is the latest celebrity to join Mandarin Oriental’s acclaimed Fan campaign,…
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Campaign Spotlight: Manulife’s new digital film encourages Filipinos to restart and be brave when embarking on new beginnings
MANILA, PHILIPPINES —The Philippine arm of global life insurer Manulife recently launched “Now Boarding,” the company’s new digital film that…
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Campaign Spotlight: ESPN continues “One App, One Tap” campaign by 1stAveMachine Buenos Aires, featuring Domino Saints
BUENOS AIRES, ARGENTINA — ESPN has debuted the second rendition of “One App, One Tap,” its marketing campaign dedicated to…
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Campaign Spotlight: Propel Manila reimagines favorite literary classics with Pride
MANILA, PHILIPPINES — This year, Pride Goes LIT! By reimagining people’s favorite classic stories with Pride, after centuries of stories…
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Campaign Spotlight: CBCP launches ‘God Is In Youth’ campaign in partnership with DDB Group Philippines
MANILA, PHILIPPINES — The Catholic Bishops’ Conference of the Philippines (CBCP), in partnership with DDB Group Philippines (DDB), has launched…
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Campaign Spotlight: Kotak Business Banking Solutions celebrates the never-say-die attitude of the India’s young MSME entrepreneurs
MUMBAI, INDIA — In India’s MSME landscape, where most MSMEs are owned and managed by business families, family firms play…
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Campaign Spotlight: Through a new campaign, Wolf Bangkok breaks Thais barrier while introducing easy-to-use e-wallet app from Grab
BANGKOK, THAILAND — Wolf Bangkok and Salmon House, a production company, change people’s way of thinking by using a hilarious commercial film to fight…
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