Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Tenaga Nasional Berhad and Entropia bring back beloved festive character Aida for Raya
KUALA LUMPUR, MALAYSIA – Due to popular demand, Tenaga Nasional Berhad (TNB) and Entropia brought back Aida, a known and…
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Campaign Spotlight: R/GA and Samsung celebrate mothers in #MakeMomEpic social campaign
NEW YORK, USA – This Mother’s Day, R/GA and Samsung have teamed up to give Gen Z a remarkable way…
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Campaign Spotlight: Varo and NBA icon and philanthropist Russell Westbrook to challenge the status quo of traditional banking
NEW YORK, USA – In February 2021, Russell Westbrook Enterprises led a $63 million strategic investment in Varo Bank, N.…
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Campaign Spotlight: George Clooney, Mark Chao, and other friends of Nespresso unveil the deep human care behind every cup of Nespresso coffee
SINGAPORE — Nespresso has always believed that coffee can be a powerful force for good, and this conviction is central…
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Campaign Spotlight: To beat the summer heat, Downy and Leo Burnett Thailand come to the coolest rescue
BANGKOK, THAILAND — Downy, a brand of fabric softener produced by Procter & Gamble, understands how summer can be such…
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Campaign Spotlight: Property powerhouse, SP Setia and Entropia make old traditions the new normal this Raya
KUALA LUMPUR, MALAYSIA – This Raya, Malaysian property development group, SP Setia Berhad teamed up with Rouge by Entropia to strengthen…
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Campaign Spotlight: TikTok’s ‘Songkran Stranger’: The interactive film that took the cancelled festival online and garnered 94 million views and 92,000 pieces of user generated content within six days!
THAILAND — With Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran…
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Campaign Spotlight: Life transforms in beautiful film for new Cowboy e-bike
BRUSSELS, BELGIUM — To celebrate the upcoming launch of its most technologically advanced electric bike to date, Cowboy partnered up with…
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Campaign Spotlight: Nordic company reclaims their new brand promise with a film made entirely of recycled clips
HELSINKI, FINLAND – For a few years now Neste has led the industry when it comes to renewable diesel and sustainable…
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Campaign Spotlight: Reprise says ‘Tap-Tap’ for ease of services on GoPayz by U Mobile
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, have released a series…
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Campaign Spotlight: ‘You Body Hair. Your Choice.’ Veet releases new brand platform with BETC
PARIS, FRANCE – With its new brand platform, Veet celebrates diversity and body hair acceptance. Body hair. A word that can be…
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Campaign Spotlight: With the new Renault Captur E-Tech hybrid “Nothing can stop you”
PARIS, FRANCE — A flagship model of the SUV market, the Renault Captur has become a staple in the automotive…
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Campaign Spotlight: Zee Bangla celebrates the mother “in each of us”
KOLKATA, INDIA — Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into…
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