Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ensemble & OPPO entertain with technology this Raya to #PictureHeartsTogether
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide’s latest Raya campaign with OPPO showcases technology in a comedic yet touching father-daughter spot.…
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Campaign Spotlight: SHEBA® announces world’s largest coral restoration program as part of purpose-led campaign
LONDON, UK – With consumers looking to brands to take an active role in environmental conservation, we are launching through the…
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Travel: Marvin Agustin and Chef Bjorn Shen heat up Zi Char — the Singaporean cooking style we’d love to try!
SINGAPORE – Beyond its widely popular tourist attractions, Singapore has always been a top-of-mind destination for its melting pot of…
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Campaign Spotlight: Nike’s VP of Global Brand Marketing shares thoughts on celebrating the Power of Play
MANILA, PHILIPPINES — Nike‘s latest campaign, Play New, invites people to discover sport in new ways. The campaign launches with…
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Campaign Spotlight: Goodness starts from home for McDonald’s this Ramadan
JAKARTA, INDONESIA – This Ramadan, McDonald’s Indonesia wanted to be a source of warmth, especially when people will be spending yet…
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Campaign Spotlight: We-commerce, the idea that helped small Chilean businesses in the midst of the local social crisis and part of the pandemic
SANTIAGO, CHILE – The social outbreak registered in Chile at the end of 2019 had a great impact on the…
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Campaign Spotlight: McDonald’s newest campaign gives moms a much-needed gift this Mother’s Day
MANILA, PHILIPPINES — In today’s world, more women are juggling their livelihoods with motherhood, a role that takes a lot…
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Campaign Spotlight: Zalando captures the values of young Poles in campaign “Image of Generation Z”
WARSAW, POLAND – Zalando, Europe’s leading fashion and lifestyle platform, introduces the continuation of the global campaign “Here to stay”.…
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Campaign Spotlight: Darlie Malaysia resets expectations in Mother’s Day film by FCB Malaysia
KUALA, LUMPUR – A mother’s role is hard enough, and yet it’s made even more difficult by the burden of…
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Campaign Spotlight: BBDO Bangkok & partners support The Missing Person Reporters
SINGAPORE – BBDO Bangkok, Kunana and The Mirror Foundation have worked together to put the AI technology Deepfake to very…
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Campaign Spotlight: NIVEA & Publicis One Touch share an emotional “back home” story for Mother’s Day
HAMBURG, GERMANY – This year, Mother’s Day calls for a special celebration of the bond between mothers and children – no…
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Campaign Spotlight: French jewellery brand asks: Et vous, etes-vous une Georgette?
PARIS, FRANCE — Confetti showers, an electro-swing score and exuberant choreography characterise the colourful new campaign for leading French jewellery…
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Campaign Spotlight: Cheil Worldwide Espana’s Tallk app for Samsung enables ALS patients by connecting IoT and eye movement tech
MADRID, SPAIN — Cheil Worldwide España and Samsung have launched a new app which allows Spanish-speaking ALS patients to not…
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