Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BMB develops diversity and inclusion focused social campaign for Samsung Electronics ahead of International Women’s Day
LONDON, UK — BMB, creative agency part of Cheil Worldwide, has devised a social campaign for Samsung Global which champions…
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Campaign Spotlight: Dentsu Impact and Paytm launch powerful social experiment on India’s gender disparity
NEW DELHI, INDIA — Despite not being widely spoken about, the matter of financial literacy poses deep questions we need…
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Campaign Spotlight: The Rainbow Room Foundation “Magic Soul” Spot by Director Suthisak Sucharittanonta and Triton Film
BANGKOK, THAILAND – To kick off the ‘Language of the Soul’ inclusive art exhibition by people with differences in Bangkok,…
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Campaign Spotlight: Facebook celebrates the possibilities of connections in the new ‘More Together’ campaign
MUMBAI, INDIA – Facebook has launched a new phase of its consumer marketing campaign in India – ‘More Together’. This phase…
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Campaign Spotlight: Taproot Dentsu’s latest campaign for Honda says women are driving more than just cars
INDIA — Honda Cars India has released a powerful video across all its social media channels, saluting women who are…
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Campaign Spotlight: Standard Chartered Bank embraces dentsu Curate for iconic brand campaign “Here for Good”
SINGAPORE — Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here…
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Campaign Spotlight: Kotak Mahindra Bank launches a one-stop platform to empower women, this Women’s day
MUMBAI, INDIA — Kotak Mahindra Bank, is celebrating Women’s Day by launching a unique and innovative campaign enabling women to…
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Campaign Spotlight: On Women’s day, Oriflame empowers women to step-up, lead and #BeTheBossBabe
MUMBAI, INDIA — Oriflame completed its 25 years in India with a massive virtual celebration in December 2020. For 25…
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Campaign Spotlight: Women Empowered Global and HumanSense highlight the challenges faced by women in new campaign film
SRI LANKA — “The Mom Penalty” is a touching, nearly three-minute film that depicts just how challenging the past year…
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Design: ComfortDelGro partners R/GA Singapore to build mobility & lifestyle mobile app ‘Zig’
SINGAPORE — R/GA Singapore is excited to announce today the release of Zig – a mobile lifestyle platform that innovatively…
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Campaign Spotlight: Coca-Cola PH’s International Women’s Day film by dentsu Jayme Syfu underscores the importance of intentional inclusion; challenges the negative biases made towards women
MANILA, PHILIPPINES — “Kababae mo’ng tao…” – a common phrase used by a lot of people, not just the older…
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Campaign Spotlight: BBH Singapore and AWARE honor Singapore women icons through social campaign #SheIsAnIcon
SINGAPORE — In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH…
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Campaign Spotlight: Dentsu APAC launches short film: Women From Home
SINGAPORE — Dentsu APAC today releases a short film called “Women From Home” (WFH). Shot over one weekend, it gives…
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