Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Dentsu APAC launches short film: Women From Home
SINGAPORE — Dentsu APAC today releases a short film called “Women From Home” (WFH). Shot over one weekend, it gives…
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Campaign Spotlight: Campaign from Happiness Saigon automatically turns Lay’s crisp sounds into subtitles while watching video content
HO CHI MINH CITY, VIETNAM — In their newest campaign, Lays Potato Chips have released a plug in for Google…
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Campaign Spotlight: Considering notions of showing fashion beyond the fashion show, Jonathan Anderson and LOEWE ‘go to press’ for the Fall Winter 21 collection
LONDON, UK — Spanish fashion brand LOEWE, under the creative direction of Jonathan Anderson, presents ‘A Show in the News’,…
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Campaign Spotlight: BETC ÉTOILE ROUGE creates the new Le Rouge campaign for GIVENCHY BEAUTÉ with Stranger Things star Sadie Sink
PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within…
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Campaign Spotlight: The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines
NEW YORK, USA – The Ad Council and COVID Collaborative today revealed the platform for their COVID-19 Vaccine Education Initiative,…
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Campaign Spotlight: Center Fruit and Outreach Nepal launch new Mood Ting Tong Campaign with new brand ambassador
NEPAL — Center Fruit, Nepal’s largest selling gum brand from Perfetti Van Melle has announced Nepalese leading actress Swastima Khadka…
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Campaign Spotlight: Orange 5G and iPhone 12 launches campaign with Publicis Conseil to bring people closer to the moments that matter
PARIS, FRANCE —After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12…
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Campaign Spotlight: Serviceplan Italy creates international campaign for Kimbo ‘A cup of Naples’ starring Italian actress Serena Autieri
MILAN, ITALY — Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time…
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Campaign Spotlight: Tata Motors launches an ad campaign for the new Tata Safari
MUMBAI, INDIA – Tata Motors, India’s leading automotive brand, launched an advertising campaign for its premium flagship SUV, Safari. Over a…
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Campaign Spotlight: adidas accelerates its commitment to creating an inclusive space in sport for women with product innovation and fresh workout series
MANILA, PHILIPPINES — On a relentless pursuit to ensure sport belongs to everyone, regardless of age, socio-economic and cultural background…
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Campaign Spotlight: BBDO Bangkok supports WildAid to #ReactAgainstWildlifeTrade in new campaign
SINGAPORE — In honor of World Wildlife Day on March 3rd, WildAid is launching a series of advertisements highlighting the…
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Campaign Spotlight: Essity and AMV BBDO tackle the gender pain gap in #PainStories campaign
LONDON, UK — Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo busting activation, #painstories,…
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Campaign Spotlight: Sri Lanka women’s cricket captain challenges women’s barriers in #BigGirlsCan campaign with Magic Mango
SRI LANKA — In Sri Lanka, when a girl hits puberty, it is considered a moment of great significance, with…
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