Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Standard Chartered Bank embraces dentsu Curate for iconic brand campaign “Here for Good”
SINGAPORE — Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here…
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Campaign Spotlight: Kotak Mahindra Bank launches a one-stop platform to empower women, this Women’s day
MUMBAI, INDIA — Kotak Mahindra Bank, is celebrating Women’s Day by launching a unique and innovative campaign enabling women to…
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Campaign Spotlight: On Women’s day, Oriflame empowers women to step-up, lead and #BeTheBossBabe
MUMBAI, INDIA — Oriflame completed its 25 years in India with a massive virtual celebration in December 2020. For 25…
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Campaign Spotlight: Women Empowered Global and HumanSense highlight the challenges faced by women in new campaign film
SRI LANKA — “The Mom Penalty” is a touching, nearly three-minute film that depicts just how challenging the past year…
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Design: ComfortDelGro partners R/GA Singapore to build mobility & lifestyle mobile app ‘Zig’
SINGAPORE — R/GA Singapore is excited to announce today the release of Zig – a mobile lifestyle platform that innovatively…
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Campaign Spotlight: Coca-Cola PH’s International Women’s Day film by dentsu Jayme Syfu underscores the importance of intentional inclusion; challenges the negative biases made towards women
MANILA, PHILIPPINES — “Kababae mo’ng tao…” – a common phrase used by a lot of people, not just the older…
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Campaign Spotlight: BBH Singapore and AWARE honor Singapore women icons through social campaign #SheIsAnIcon
SINGAPORE — In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH…
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Campaign Spotlight: Dentsu APAC launches short film: Women From Home
SINGAPORE — Dentsu APAC today releases a short film called “Women From Home” (WFH). Shot over one weekend, it gives…
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Campaign Spotlight: Campaign from Happiness Saigon automatically turns Lay’s crisp sounds into subtitles while watching video content
HO CHI MINH CITY, VIETNAM — In their newest campaign, Lays Potato Chips have released a plug in for Google…
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Campaign Spotlight: Considering notions of showing fashion beyond the fashion show, Jonathan Anderson and LOEWE ‘go to press’ for the Fall Winter 21 collection
LONDON, UK — Spanish fashion brand LOEWE, under the creative direction of Jonathan Anderson, presents ‘A Show in the News’,…
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Campaign Spotlight: BETC ÉTOILE ROUGE creates the new Le Rouge campaign for GIVENCHY BEAUTÉ with Stranger Things star Sadie Sink
PARIS, FRANCE — This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within…
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Campaign Spotlight: The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines
NEW YORK, USA – The Ad Council and COVID Collaborative today revealed the platform for their COVID-19 Vaccine Education Initiative,…
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Campaign Spotlight: Center Fruit and Outreach Nepal launch new Mood Ting Tong Campaign with new brand ambassador
NEPAL — Center Fruit, Nepal’s largest selling gum brand from Perfetti Van Melle has announced Nepalese leading actress Swastima Khadka…
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