Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: In France, a child victim of sexual abuse still has to prove before the law that he did not consent
PARIS, FRANCE – The association Face à l’Inceste (formerly Aivi), the first French organization to fight against incest, supported by Publicis…
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Campaign Spotlight: TikTok and VaynerMedia London’s new #SeaShanty TV ad celebrates online creators and the first major trend of 2021
LONDON, UK – TikTok and VaynerMedia have unveiled its new #SeaShanty TV campaign to celebrate the platform’s community of creators.…
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Campaign Spotlight: Kareena Kapoor Khan in Lux’s new film says it’s more than that pregnancy glow
INDIA — Women are subjected to judgements, and pregnancy is no different. Though a special period in every woman’s life,…
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Campaign Spotlight: Coca-Cola China & McCann Worldgroup Shanghai launch “CNY Confessions”
SHANGHAI, CHINA – Coca-Cola has launched their Chinese New Year campaign, “CNY Confessions”, with a social film on the real…
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Brand & Business: ABP Network launches new, disruptive B2B content production house
MUMBAI, INDIA — ABP Studios, the new content production house of ABP Network, has been set up with the aim…
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Campaign Spotlight | India: House of Hiranandani launches hyper-personalised video campaign for customers
MUMBAI, INDIA – House of Hiranandani, a premium real estate brand developing iconic integrated communities in India, celebrated the country’s 72nd…
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Campaign Spotlight:FCB Malaysia’s Chinese New Year spot for RHB Bank lifts festive spirits with a true story of belief, love and devotion
KUALA LUMPUR, MALAYSIA – Titled ‘Love Carries On’, RHB Bank’s latest Chinese New Year film, which was created by FCB Malaysia,…
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Campaign Spotlight: Meet the world’s first-ever complex emojis from MindNation x Propel Manila
MANILA, PHILIPPINES – In the middle of the world’s longest lockdown came a silent pandemic raging in the background, the…
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Campaign Spotlight | Sweden: 52% of Americans think their bosses are bad listeners – this hightech facemask is the solution
STOCKHOLM, SWEDEN – According to a survey conducted by interactive presentation platform, Mentimeter, 52 % of American full-time workers consider…
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Campaign Spotlight | Spain: Señora Rushmore continues to explore What Cannot Be for the start of Santander’s eLaLiga
MADRID, SPAIN – On January 11th Santander’s eLaLiga’s 2020-21season kicked off, boasting 38 teams from Santander’s LaLiga and SmartBank’s LaLiga. To…
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Campaign Spotlight | USA: States United To Prevent Gun Violence, fictional child influencer hosts unboxing of parents’ firearm, pro bono effort from Grey New York
NEW YORK CITY, USA – Every day in the U.S., 8 kids are shot by a misused or unlocked gun.…
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Campaign Spotlight: VISA explores the limits of the vertical screen in latest campaign for small business owners
SINGAPORE – For their latest campaign, VISA explores the confines of the mobile screen as they support small business owners…
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Campaign Spotlight | Ukraine: Patrol Police of Ukraine launches outdoor campaign “Do not drink and drive” by Angry
KYIV, UKRAINE – According to recent surveys, 3,715 car accidents occurred in Ukraine because of reckless driving, 88 people died…
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