Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO Singapore sends clients both love and luck this February
SINGAPORE – BBDO Singapore has added a creative and affectionate twist to their greeting card for Chinese New Year 2021. …
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Campaign Spotlight | France : L’Auberge des Migrants hacks Amazon for an innovative fundraising campaign
FRANCE – Because of the pandemic, non-governmental associations have to come up with new ways of communicating and asking for…
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Campaign Spotlight | India: Ambuja Cement inspires Indians with a heart-warming film and contemporary rendition of the Flag Song, created by Scarecrow M&C Saatchi.
MUMBAI, INDIA – The 72nd Republic Day of India, marks the time when the world and the nation are slowly…
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Campaign Spotlight: #BeyondTaste, the campaign by Café de Colombia and McCann Worldgroup Colombia to taste coffee with your ears
BOGOTA, COLUMBIA – We are in a new paradigm of marketing to innovate through experiences and Café de Colombia, a…
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Campaign Spotlight | India: United Colors of Benetton launches the second leg of #UnitedByCause by Taproot Dentsu
NEW DELHI, INDIA – While 2020 is over, we are far from life as we knew it before the pandemic.…
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Campaign Spotlight | Mexico : McCann Worldgroup México and Chevrolet break fear to run out of power in an electric car
MEXICO CITY, MEXICO – One of the biggest barriers to buying this type of vehicle is the idea that there…
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Campaign Spotlight | India : Dentsu India partners with Jos Alukkas to question the status quo for women in India
KOCHI, INDIA – Dentsu India, the creative agency from the house of dentsu international, has launched a powerful film with…
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Campaign Spotlight: Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables
AMSTERDAM, NETHERLANDS – Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest…
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Campaign Spotlight | Ecuador: “The Stand(Out)” for Cerveza Pilsener brings football fans back to closed stadiums with unique outdoor stands
ECUADOR – After many months in quarantine, Ecuadorian soccer returned but without fans. Around the world, fans were prohibited from…
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Campaign Spotlight: Globe Platinum and Wunderman Thompson Philippines bring Noche Buena to heroes
MANILA, PHILIPPINES – Since the lockdown started early last year, frontliners from all over the Philippines have been working non-stop…
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Campaign Spotlight: Prudential Corporation Asia collaborates with K-pop band SuperM to launch “We DO Well Together”
TAGUIG CITY, PHILIPPINES – Prudential Corporation Asia (Prudential), the regional headquarter of Pru Life UK, is collaborating with Korean pop…
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Campaign Spotlight | China: Burberry’s Chinese New Year Film by BBH China conveys the optimistic message of new beginnings
SHANGHAI, CHINA – Burberry has launched a poetic Chinese New Year film ‘A New Awakening’ that celebrates the luxury fashion…
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Campaign Spotlight: MINI Singapore collaborates with Kinetic Advertising, releases thaumatorpe Angpaos
SINGAPORE – The way people celebrate Chinese New Year in 2021 will no longer be the same. With the pandemic’s…
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