Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Dutch vegetables brand HAK introduces ‘intelligent plate’ designed to help children eat more vegetables
AMSTERDAM, NETHERLANDS – Many parents face a daily problem: their children don’t eat enough vegetables. HAK, one of the largest…
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Campaign Spotlight | Ecuador: “The Stand(Out)” for Cerveza Pilsener brings football fans back to closed stadiums with unique outdoor stands
ECUADOR – After many months in quarantine, Ecuadorian soccer returned but without fans. Around the world, fans were prohibited from…
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Campaign Spotlight: Globe Platinum and Wunderman Thompson Philippines bring Noche Buena to heroes
MANILA, PHILIPPINES – Since the lockdown started early last year, frontliners from all over the Philippines have been working non-stop…
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Campaign Spotlight: Prudential Corporation Asia collaborates with K-pop band SuperM to launch “We DO Well Together”
TAGUIG CITY, PHILIPPINES – Prudential Corporation Asia (Prudential), the regional headquarter of Pru Life UK, is collaborating with Korean pop…
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Campaign Spotlight | China: Burberry’s Chinese New Year Film by BBH China conveys the optimistic message of new beginnings
SHANGHAI, CHINA – Burberry has launched a poetic Chinese New Year film ‘A New Awakening’ that celebrates the luxury fashion…
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Campaign Spotlight: MINI Singapore collaborates with Kinetic Advertising, releases thaumatorpe Angpaos
SINGAPORE – The way people celebrate Chinese New Year in 2021 will no longer be the same. With the pandemic’s…
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Campaign Spotlight: Republic of Singapore Navy launches recruitment campaign conceptualized by MullenLowe Singapore
SINGAPORE – A new Republic of Singapore Navy recruitment campaign launches this week aiming to accurately reflect the resilience and…
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Campaign Spotlight: WMcCann and Beats develop drink and campaign inspired by Zodiac
SÃO PAULO, BRAZIL – WMcCann and Beats launch the Beats Zodiac campaign, featuring a film by Aries-born Anitta, content about…
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Campaign Spotlight: Martell inspires Chinese youth to challenge social norms in new campaign by BBH China
SHANGHAI, CHINA – French Cognac brand Martell Noblige has launched an integrated multi-channel campaign to reintroduce the brand in China…
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Campaign Spotlight: Nutralite Choco Spread creates history with India’s longest breakfast table ever
INDIA – Nutralite, owned by Zydus Wellness Limited – a leading FMCG company known for its Health & Wellness portfolio…
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Campaign Spotlight: Lenovo makes metal music of product reviews
STOCKHOLM, SWEDEN – “Over 4K resolution” among other things, is growled out by the metal band Iron Savages in a…
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Campaign Spotlight: Manulife and Wunderman Thompson Philippines choose to look back to move forward in 2021
MANILA, PHILIPPINES – After dealing with unprecedented times, it’s safe to assume that Filipinos are ready to move on from…
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Campaign Spotlight: Now you can find a friend with (other) benefits on Tinder Thailand
THAILAND – “The first thing I did when I found out we were pitching for Tinder, I asked my wife’s…
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