Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ocean Outdoor and LONDON Advertising promote impact of outdoor digital advertising
LONDON, UK – After the success of LONDON Advertising’s advertising campaign to promote LONDON Advertising on Ocean Outdoor’s super premium digital…
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Campaign Spotlight: Colgate’s #SmileStrong calls for Filipino optimists to take action
MANILA, PHILIPPINES – SOHO Square Philippines, in partnership with Red Fuse—WPP’s integrated global team dedicated to serving Colgate-Palmolive—has launched a…
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Digital: ABS-CBN fuses iWANT and TFC.tv, launches new streaming service “iWANTTFC” for Filipinos worldwide
MANILA, PHILIPPINES – ABS–CBN has merged its two streaming platforms to provide entertainment, news, and information to Filipinos wherever they are…
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Campaign Spotlight: Cherkizovo and Serviceplan Russia shake up traditional russian sweets category with unconventional product
MOSCOW, RUSSIA – Every year on 5th October, Russians celebrate their children‘s teachers on Teacher’s Day, traditionally gifting them boxes of…
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Campaign Spotlight: This year, we’ll love the things we usually dislike, Heineken festive 2020 campaign
AMSTERDAM, NETHERLANDS – After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions…
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Campaign Spotlight: HEIMAT & German political party launch colourful, and somewhat controversial, new German flags
BERLIN, GERMANY – Being proud of the German flag in 2020 means reshaping it in the image of the more…
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Campaign Spotlight: #Letkidsbe by Yellow Class supported by Rajeshwari Sachdev , Varun Badola, Rohit Roy, Tannaz Irani and Delnaaz Irani
MUMBAI, INDIA – “Let kids be” is an initiative by Yellow Class to instill a simple thought that children must enjoy…
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Campaign Spotlight: Dentsu Impact’s latest film for My Choices Foundation will send chills up your spine
GURUGRAM, INDIA – Nelson Mandela, the Former President of South Africa, had once said, “There can be no keener revelation…
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Campaign Spotlight: “If you want to keep a friend, never borrow, never lend” GREYnJ United’s latest work ‘telepathy’ brings this to life
BANGKOK, THAILAND – As the old and wise saying goes… “If you want to keep a friend, never borrow, never lend.”…
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Campaign Spotlight: Asian Paints brings out lighthearted quirky moments for latest range of TruStar, specialized sanding paper brand
MUMBAI, INDI – Asian Paints has launched a campaign for the launch of their latest range of specialized sanding paper…
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Campaign Spotlight: KFC pours its signature cheese sauce on just about everything
SINGAPORE – KFC’s latest campaign, ‘Everything’s Better with KFCHEESE’, hones in on KFC’s iconic, signature cheese sauce: KFCheese, a firm…
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Campaign Spotlight: Altmann + Pacreau and the Abbé Pierre Foundation send a message of togetherness with ‘Ensemble’
PARIS, FRANCE – It’s within a particular context that the Abbé Pierre Foundation, a French charity devoted to helping the…
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Campaign Spotlight: Longchamp launches with FRED & FARID Los Angeles their new global brand plateform ‘très paris’
PARIS, FRANCE – Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. After considering relationships with a number…
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