Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: ‘Abuse is Not Love’, BETC Etoile Rouge accompanies YSL Beauty in its fight against Violence
PARIS, FRANCE – According to the United Nations, a woman is killed by their partner every three days in the…
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Campaign Spotlight: Tinder and BBH India celebrates Gen Zs and redefining dating with new music video ‘In our Own Way’
INDIA – Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young…
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Campaign Spotlight: BBH Singapore launches new app, Running Stories, dynamic audio stories you can run to
SINGAPORE – BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is…
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Campaign Spotlight: Jollibee and BBH Singapore launch interactive TikTok rom-com #JolliEverAfter
SINGAPORE – Jollibee has launched an interactive storytelling experience #JolliEverAfter that invites the TikTok community in the Philippines to star…
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Campaign Spotlight: On a different Christmas, Paradais DDB presents its new spot for De Prati
GUAYAQUIL, ECUADOR – Thinking of how different this Christmas could be, Paradais DDB developed a campaign for De Prati that…
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Campaign Spotlight: METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas
HAMBURG, GERMANY – The global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. No…
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Campaign Spotlight: St. Luke’s, KP Snacks launch ‘Tyrrellbly, Tyrrellbly Tasty’ Christmas campaign
LONDON, UK – In Tyrrells’ first Christmas campaign for the brand, St Luke’s makes it clear that, no matter how…
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Campaign Spotlight: Les Restos du Coeur launch appeal for donations with “We Still Need Us” with Brand Station & Change and Birth
PARIS, FRANCE– Thirty five years ago, when Coluche created Les Restos du Coeur, he would have never guessed that his…
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Campaign Spotlight: Discover “The Mountain”, Ubisoft’s epic new launch film for Immortals Fenyx game Rising™ created by CLM BBDO
MELBOURNE, AUSTRALIA– This December 3, Ubisoft is launching an ambitious new license – Immortals Fenyx Rising, an epic game rooted…
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Campaign Spotlight: Ubisoft and CLM BBDO aim right with “The Shooter”, the new global campaign for Tom Clancy’s® Rainbow Six SIEGE
MELBOURNE, AUSTRALIA– On November 25, Ubisoft unveiled the new global campaign for its iconic game Tom Clancy’s® Rainbow Six Siege.…
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Campaign Spotlight: Pantene’s #PrideHair project highlights the struggles of the LGBTQ+ community and seeks to transform job-hunting in Japan
TOKYO, JAPAN– In Japan, it is said that the LGBTQ+ community makes up 8.9% of the population, which is a…
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Campaign Spotlight: L’Oréal Luxe and Publicis Luxe produce dreamlike epic in their latest campaign for Giorgio Armani’s Acqua di Giò
PARIS, FRANCE – For the latest installation in the Acqua di Giò saga (ranked amongst the top 3 global male…
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Campaign Spotlight: Toyota launches new 2021 Hilux by celebrating its unbreakable bond with Kiwis
NEW ZEALAND – Toyota New Zealand has unveiled its new brand platform for the 2021 Hilux through a multi-channel campaign…
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