Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: You can now take the Audi Q2 for a virtual spin, Audi India and BBH launch AR filter
MUMBAI, INDIA – Audi, the German luxury car manufacturer, launched an interactive Instagram filter for fans to experience its latest…
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Campaign Spotlight: Stendahls goes in the search of truth in new campaign for Activision’s latest release – Call of Duty: Black Ops Cold War.
GOTEBORG, SWEDEN – Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black…
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Campaign Spotlight: Pure Blonde and Clemenger BBDO Melbourne encourages Australians to be ‘A Touch More Pure’ in newest campaign
MELBOURNE, AUSTRALIA – Carlton & United Breweries’ Pure Blonde Organic Lager has launched a new brand platform, encouraging Australians to…
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Campaign Spotlight: Serviceplan France creates “Menstrual Credit” in campaign for Règles Élémentaires
PARIS, FRANCE – In a woman’s life, period-related expenses average around €8,000 *, an amount so high that it sometimes…
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Campaign Spotlight: Global beer brand Corona launches new original content series “Free Range Humans”
NEW YORK, USA – On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns…
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Campaign Spotlight: reboxed launches “F**K New” on Black Friday to reduce throwaway culture’s toxic e-waste
LONDON, UK – F**k New is a new, social campaign from re-commerce tech brand reboxed which is seeking to mobilise…
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Campaign Spotlight: Pedigree adoption films call on millennials to take a baby step into parenting
AUCKLAND, NEW ZEALAND – PEDIGREE, after finding that 83 percent of millennials were delaying parenting, has set out to create a…
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Campaign Spotlight: Sweetshop’s Mark Albiston directs heartwarming film for BNZ from Colenso BBDO
AUCKLAND, NEW ZEALAND – This year has changed the lives of so many New Zealanders, forcing us all to look…
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Campaign Spotlight: Pringles declares “Let’s Celebrate” in new Christmas campaign by Grey London
LONDON, UK – As winter approaches, Pringles is encouraging customers to celebrate those special indoor moments with a new campaign…
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Campaign Spotlight: Greenwich and GIGIL launches the most apologetic YouTube ads ever
MANILA, PHILIPPINES – Social media is loving Greenwich‘s latest funny YouTube spots, featuring two of their staff who are apologizing…
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Campaign Spotlight: ‘Abuse is Not Love’, BETC Etoile Rouge accompanies YSL Beauty in its fight against Violence
PARIS, FRANCE – According to the United Nations, a woman is killed by their partner every three days in the…
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Campaign Spotlight: Tinder and BBH India celebrates Gen Zs and redefining dating with new music video ‘In our Own Way’
INDIA – Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young…
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Campaign Spotlight: BBH Singapore launches new app, Running Stories, dynamic audio stories you can run to
SINGAPORE – BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is…
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