Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Lay’s and BBDO Guerrero make memes come true with a holiday music video
MANILA, PHILIPPINES – In the Philippines, the beginning of the holiday season is marked by one meme every year: Jose Mari…
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Campaign Spotlight: PLDT Home’s latest video tackles digital opportunities for home-based businesses
MANILA, PHILIPPINES – Homebased businesses are booming as a movement, led mostly by resourceful mothers who are taking opportunities to earn…
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Campaign Spotlight: Whiskas tackles COVID-19 kitten abandonment with the Krafted by Kittens Kollection, inspired by paws of feline artists
LONDON, UK – Whiskas, the Mars Petcare brand, is launching a campaign in Russia to raise awareness of the rising…
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Campaign Spotlight: Carlton Zero encourages Australia to ‘Rewrite The Rules’
MELBOURNE, AUSTRALIA – Carlton & United Breweries’ Carlton Zero zero-alcohol beer has launched a new campaign, encouraging all Australians to…
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Campaign Spotlight: Brands help Santa give back to those in the NHS who have given everything
UNITED KINGDOM – A new Christmas campaign, ‘The Gift’, shows that even Santa is in awe of the amazing NHS…
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Campaign Spotlight: TBWA\Singapore creates the Singapore Christmas sweater – the coolest look for the hottest holiday
SINGAPORE – So we’re not going anywhere this Christmas. No winter wonderland booked. No chestnuts roasting on an open fire.…
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Campaign Spotlight: Furry’s Kitchen challenges dog food perception with three-course menu – for humans
SINGAPORE – To prove that Furry’s Kitchen provides only high quality, human-grade and 100 percent natural food for dogs, Furry’s…
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Campaign Spotlight: Serviceplan Shanghai Budweiser features party animal packs to unleash drinker’s inner party animal
SHANGHAI, CHINA – Serviceplan Shanghai Budweiser party animal packs bring the party home. Two funny films – ‘Disco Wolf’ and…
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Campaign Spotlight: Pringles turns up the heat with scorchin’ snacks and humor from Grey
NEW YORK CITY – For the first time, Pringles is launching a collection of spicy crisps for heat-loving snack fans…
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Campaign Spotlight: Ogilvy Social.Lab and Panenka Football Magazine create poignant tribute to Maradona
AMSTERDAM, NETHERLANDS – Ogilvy Social.Lab and Panenka Football Magazine present The Ball of God, a cinematic and touching video tribute…
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Campaign Spotlight: Fortum and TBWA\ Helsinki’s new campaign eavesdrops on households through ventilation pipes
FINLAND – What would a ventilation pipe say if it could talk? In Finland they do! In the city of…
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Campaign Spotlight: Satan’s dating life soundtracked by Taylor Swift is all the rewind you need for 2020
MANILA, PHILIPPINES– Ryan Reynolds has dropped a new ad by Maximum Effort productions for dating platform Match. In it is…
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Campaign Spotlight: Ortigas Malls launches the Philippines’ very first brand sound this holiday season
MANILA, PHILIPPINES – Ortigas Malls is launching the very first brand sound that represents the identity, values, and spirit of…
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