Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: UNICEF turns motorbikes into trash bins in Vietnam
HO CHI MINH CITY, VIETNAM – The Motobin Movement uses Ho Chi Minh City’s myriad of motorbikes to help reduce…
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Digital: Globe steps up drive for online responsibility; advocates fact checks against fake news
MANILA, PHILIPPINES – As Globe empowers the digital lives of Filipinos and enables the massive use of social media, it…
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Campaign Spotlight: PharmEasy’s latest campaign ‘Dance Easy’ urges its customers to stop dancing to their medicines’ demands
MUMBAI, INDIA – PharmEasy, India’s leading online medicine and healthcare ordering app, has launched a new 3-film campaign called ‘DanceEasy’, which…
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Campaign Spotlight: McDonald’s hijacks iconic 90s hairdo – opens a barber shop
STOCKHOLM, SWEDEN – The 90s are back with a bang! Literally. Once again, people are walking around with their bangs parted…
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Campaign Spotlight: Romance and Audi turn a test drive into an immersive sensory experience
PARIS, FRANCE – To amplify the launch of the 100% electric Audi e-tron Sportback, Romance agency has developed the Audi…
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Campaign Spotlight: Propuesta Civica and Publicis Mexico on #StillSpeakingUp
MEXICO CITY, MEXICO – Javier Valdez, journalist and writer murdered in Culiacán, Sinaloa, “returns from the death” to demand justice to…
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Campaign Spotlight: Ideas agency GIGIL sets the record straight about the brain-dead/brand-dead spot for RC Cola
On a happenstance that I was within earshot of a mother tugging along her kid buying whatever’s the cheapest softdrink…
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Campaign Spotlight: R/GA and Jimmy Brings launch ‘Summer Delivered Differently’ campaign
SYDNEY, AUSTRALIA – R/GA and Jimmy Brings today launch the first work of their partnership “Summer Delivered Differently”. The app-first brand…
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Campaign Spotlight: Ensemble & Grab Malaysia break the silence of disabilities
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide, the creative agency within the IPG Mediabrands network, has released two videos as part…
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Campaign Spotlight: Lay’s and BBDO Guerrero make memes come true with a holiday music video
MANILA, PHILIPPINES – In the Philippines, the beginning of the holiday season is marked by one meme every year: Jose Mari…
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Campaign Spotlight: PLDT Home’s latest video tackles digital opportunities for home-based businesses
MANILA, PHILIPPINES – Homebased businesses are booming as a movement, led mostly by resourceful mothers who are taking opportunities to earn…
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Campaign Spotlight: Whiskas tackles COVID-19 kitten abandonment with the Krafted by Kittens Kollection, inspired by paws of feline artists
LONDON, UK – Whiskas, the Mars Petcare brand, is launching a campaign in Russia to raise awareness of the rising…
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Campaign Spotlight: Carlton Zero encourages Australia to ‘Rewrite The Rules’
MELBOURNE, AUSTRALIA – Carlton & United Breweries’ Carlton Zero zero-alcohol beer has launched a new campaign, encouraging all Australians to…
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