Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: HEIMAT & German political party launch colourful, and somewhat controversial, new German flags
BERLIN, GERMANY – Being proud of the German flag in 2020 means reshaping it in the image of the more…
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Campaign Spotlight: #Letkidsbe by Yellow Class supported by Rajeshwari Sachdev , Varun Badola, Rohit Roy, Tannaz Irani and Delnaaz Irani
MUMBAI, INDIA – “Let kids be” is an initiative by Yellow Class to instill a simple thought that children must enjoy…
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Campaign Spotlight: Dentsu Impact’s latest film for My Choices Foundation will send chills up your spine
GURUGRAM, INDIA – Nelson Mandela, the Former President of South Africa, had once said, “There can be no keener revelation…
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Campaign Spotlight: “If you want to keep a friend, never borrow, never lend” GREYnJ United’s latest work ‘telepathy’ brings this to life
BANGKOK, THAILAND – As the old and wise saying goes… “If you want to keep a friend, never borrow, never lend.”…
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Campaign Spotlight: Asian Paints brings out lighthearted quirky moments for latest range of TruStar, specialized sanding paper brand
MUMBAI, INDI – Asian Paints has launched a campaign for the launch of their latest range of specialized sanding paper…
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Campaign Spotlight: KFC pours its signature cheese sauce on just about everything
SINGAPORE – KFC’s latest campaign, ‘Everything’s Better with KFCHEESE’, hones in on KFC’s iconic, signature cheese sauce: KFCheese, a firm…
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Campaign Spotlight: Altmann + Pacreau and the Abbé Pierre Foundation send a message of togetherness with ‘Ensemble’
PARIS, FRANCE – It’s within a particular context that the Abbé Pierre Foundation, a French charity devoted to helping the…
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Campaign Spotlight: Longchamp launches with FRED & FARID Los Angeles their new global brand plateform ‘très paris’
PARIS, FRANCE – Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. After considering relationships with a number…
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Campaign Spotlight: BMB highlights the need for hope in a new brand campaign for The Children’s Society
LONDON, UK – The dangers for young people aged 10-18 facing abuse, neglect, and criminal exploitation and the impact of this…
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Campaign Spotlight: CJ WORX’s campaign “Whatever Happened…Search Boliden” shows unexpected ways to demonstrate power of the car battery
BANGKOK, THAILAND – Car battery brand Boliden’s comeback campaign leverages on Thailand’s strong market leader who has sales channels spread…
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Campaign Spotlight: Serviceplan Berlin brings the dark side of sugar in new campaign with metal band Risen from Shadows
BERLIN, GERMANY — With the release of their first music video on World Diabetes Day, the metal band ‘Risen from…
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Campaign Spotlight: Pantene and Grey New York launches “Family is #BeautifuLGBTQ” series to show the connections that make a family
NEW YORK, USA – Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells…
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Campaign Spotlight: Love is messy in Plenty’s ‘Xmess’ Christmas campaign from AMV BBDO & Essity
LONDON, UK – Plenty is embracing mess this year with a campaign that bucks the conventions of festive advertising and gives…
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