Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: An apartment furnished with garbage? Banco de Bogotá and McCann Colombia are committed to sustainability
BOGOTA, COLUMBIA – The Bogotá river crosses 47 municipalities in Colombia, including the capital of the country, which has about 9…
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Campaign Spotlight: ‘The Show Must Go On,’ ballet dancer shines in Christmas spot for Amazon by PRETTYBIRD and Lucky Generals
LONDON, UK – Award-winning director Melina Matsoukas gives French Ballerina Taïs Vinolo the spotlight in an uplifting Christmas campaign for…
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Campaign Spotlight: R/GA and the NRL leverage 40 years of data to fuel rivalry of State of Origin
SYDNEY, AUSTRALIA – R/GA Australia and long-time partner, the NRL, are pleased to announce the launch of “Rivalry Without Rival”,…
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Campaign Spotlight: Park Seo-Jun is the face of “Smart Giga K-Video Every Day” made with Dentsu Jayme Syfu
MANILA, PHILIPPINES – Award-winning Korean star Park Seo-Jun is the latest to join the Smart Communications family in their newest campaign…
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Campaign Spotlight: Thermo-art, Uniqlo’s global campaign “#westaywarmtogether” using tech, art, and thermography
TOKYO, JAPAN – UNIQLO has launched new global campaign for its flagship model HEATTECH functional underwear. Inspired by HEATTECH’s moisture…
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Campaign Spotlight: Ford Philippines brings Ranger closer to women in new campaign
MANILA, PHILIPPINES– Pickup trucks have traditionally been seen as vehicles for men primarily because of its looks, use and purpose…
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Campaign Spotlight: IDFA puts our tears under the microscope in ‘Real Emotion. Real Films’ created by WE ARE Pi
AMSTERDAM, NETHERLANDS – IDFA, the world’s leading documentary film festival, best known for its support of independent filmmakers and artistic excellence,…
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Campaign Spotlight: Firefly Yellow Shield launches an animated reveal with McCann introducing line of protective products
MANILA, PHILIPPINES – The pandemic brought with it challenges we never imagined would occur in our lifetimes. It shook a number…
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Campaign Spotlight: Kotak Mahindra Bank brings the stadium feeling to every fan’s smartphone, with their #KonaKonaCricket campaign, amid lockdown
MUMBAI, INDIA – The cricket fever lies in the heart of every Indian and the IPL has been the greatest…
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Campaign Spotlight: Analogfolk launches Bigup.Ai 2.0, the AI tool that boosts women’s confidence and drives society forwards
HONG KONG – Independent digital creative agency AnalogFolk has today launched BigUp.AI 2.0, a more powerful version of the AI tool…
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Campaign Spotlight: Colonel Sanders goes sans moustache for “Movember”, with KFC and Sid Lee
PARIS, FRANCE– Sid Lee and KFC has collaborated to raise awareness for Movember, a moustache-growing charity event that raises funds…
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Campaign Spotlight: Aamir Khan and Alia Bhatt encourages everyone to switch to PhonePe digital payments, ‘Karte Ja. Badhte Ja.’
MUMBAI, INDIA – PhonePe, India’s leading digital payments platform has announced its new campaign ‘Karte Ja. Badhte Ja.’ featuring its…
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Campaign Spotlight: Terry’s Chocolate Orange returns to TV with new ‘Deliciously Unsquare’ campaign
LONDON, UK – BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the…
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