Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Romance unveils a new campaign for Audi’s used car program
PARIS, FRANCE – Used cars have never been so popular in France. 76% of car intenders prefer to buy a…
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Campaign Spotlight: Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’
OHIO, USA – With that cute bag on Instagram just a click away from your closet, hyper-targeted social media advertising has…
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Campaign Spotlight: Colgate and Ogilvy Malaysia champions positivity in #SMILESTRONGBERSAMA campaign
KUALA LUMPUR, MALAYSIA – Colgate, alongside creative agency Ogilvy Malaysia, has launched an inspirational new brand campaign entitled #SMILESTRONGBERSAMA (Bersama =…
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Campaign Spotlight: Reliance Jewels and Scarecrow M&C Saatchi take you on a trip down Odisha’s 1000-year old art heritage.
MUMBAI, INDIA – Reliance Jewels’ new festive collection “Utkala” – Where Beauty Rises, is inspired from Odisha’s rich art and…
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Campaign Spotlight: Taproot dentsu creates a powerful digital film for #MeToo Anniversary
MUMBAI, INDIA – To commemorate the anniversary of #MeToo, Taproot dentsu, the creative agency from dentsu international, has partnered with…
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Campaign Spotlight: upGrad shifts gears with a new ad dialling up #KaamKiDegree for working professionals
MUMBAI, INDIA– The pandemic has resulted in a flourishing demand for online upskilling With the last campaign ensuing a massive…
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Campaign Spotlight: Co:Collective introduces Genexa Clean Medicine with “Ditch the Dirty” campaign
NEW YORK, USA – Co:collective is working with the world’s first clean medicine company, Genexa, to launch a digital campaign…
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Campaign Spotlight: CNN and Hyundai Motor Company embark on a new campaign exploring innovations in transport and mobility
CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai) are partnering on a cross-platform campaign that explores how innovation will…
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Campaign Spotlight: FCB Malaysia weaves a magical tale for RHB Bank
KUALA LUMPUR, MALAYSIA – FCB Kuala Lumpur’s latest film for RHB Bank, ‘Light in a Time of Darkness’, tells the…
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Campaign Spotlight: Change powers Accenture’s biggest brand move in a decade, “Let there be change” by Droga5,
DUBLIN, IRELAND – In its biggest brand move in a decade, Accenture (NYSE: ACN) launched a sweeping brand campaign and new…
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Campaign Spotlight: Safeguard personifies germs and bacteria through Fred D’ Germ voiced by Gloc-9 for Global Handwashing Day Campaign
MANILA, PHILIPPINES–After weeks of rebuttal against Fred D’ Germ, an online ‘influenzah’ and rapper spreading misinformation on the importance of…
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Campaign Spotlight: LIONS joins forces with Chaka Sobhani, Josy Paul, Tea Uglow, PJ Pereira and Yang Yeo to champion creativity with a new film
SINGAPORE – Cannes Lions has created a digital master brand called ‘LIONS’ to champion creativity as the brand expands its…
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Campaign Spotlight: Laithwaite’s Wine appeals to a new audience in first campaign since appointing RAPP UK
LONDON, UK – Laithwaite’s Wine, the UK’s number one online wine retailer, is taking the stuffiness out of being a…
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