Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: “Nasa saya ‘yan!”, a TNT campaign inspired by teens to inspire teens
MANILA, PHILIPPINES – After almost 8 months of lockdown, the monotony has taken a toll on everyone. The youth, especially,…
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Campaign Spotlight: Andreas Nilsson and Vipps rock out by the river
COPENHAGEN, DENMARK – Simplicity can be many things. It can be quiet sunrise. A user-friendly cell phone plan. Or a…
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Campaign Spotlight: SHEBA® bonds with cat owners over 4am wake-up calls in new campaign by AMV BBDO
LONDON, UK – Mars Petcare-owned brand SHEBA® is reaching out to cat owners whose felines awaken them from slumber in…
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Campaign Spotlight: Serviceplan Beijing’s ‘Truly Mystical’ campaign for new Budweiser ME3 fruit-flavoured beer goes viral in China
BEIJING, CHINA – Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a…
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Campaign Spotlight: Willems Eyewear and Monica Menez present fashion film “Business as Usual”
MANILA, PHILIPPINES – Willems Eyewear, a pioneer in eyewear established in 1927, has collaborated with Monica Menez, an award-winning fashion…
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Campaign Spotlight: How Jollibee and McDonald’s set their fast food rivalry aside for a historic campaign
“Walang magkalaban, basta para sa bayan.” MANILA, PHILIPPINES– Jollibee and McDonalds have always butted heads in the fast food sphere.…
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Campaign Spotlight: INGO Stockholm’s “Cancelled Clown” for Burger King puts a twist on folklore Bloody Mary
STOCKHOLM, SWEDEN– Just in time for Halloween, Burger King released an in-store activation in selected stores in Sweden and Denmark.…
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Campaign Spotlight: Burger King® names competitors’ abandoned restaurants as scary places this Halloween
MIAMI, FLORIDA – This year, the Burger King® brand is revealing a list of the “Scary Places” across the U.S.…
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Campaign Spotlight: “Fashion to Love Longer”, the moving promise from AIGLE and Rosapark
PARIS, FRANCE – Jumping into puddles during recess, wearing those famous rubber boots. Finishing up the snowball fight before dinner’s…
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Campaign Spotlight: EYEYAH! launches Fake News Quiz for kids in collaboration with Media Literacy Council, Nickelodeon and Kahoot
SINGAPORE – As the global attention to fake news and how to deal with it continues, one place many are…
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Campaign Spotlight: MG’s latest short film “Decide” inspires to think smart, even in down times in life
BANGKOK THAILAND – Dream Riders Bangkok produced a short film for MG ZS encouraging people to think smart. ‘Decide’ is…
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Campaign Spotlight: Geometry Singapore creates “Looterature”, the first-ever public restroom that brings back the joy of literature
SINGAPORE – Geometry Singapore, WPP’s end-to-end Creative Commerce agency, has partnered with Storytel, one of the world’s largest audiobook and…
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Campaign Spotlight: adidas and Beyoncé reveal second IVY PARK collection and “This is my Park” campaign
MANILA, PHILIPPINES – adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY…
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