Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: OPPO ‘Find More’, electriclimefilms in collaboration with M&C Saatchi, directed by Damiano Fieramosca
SINGAPORE – Shot in four locations, OPPO’s three main films were created by electriclimefilms and worked closely with M&C Saatchi. Director Damiano…
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Campaign Spotlight: Income invokes Children’s Day song Semoga Bahagia to encourage parents to protect their child’s happiness
SINGAPORE – Most parents dream of providing their children with the best possible childhood, but oftentimes due to unforeseen circumstances…
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Campaign Spotlight: ‘Taming Giants’, extreme trail run to scale Mont Blanc stars in thrilling animated film for Swiss running brand On
ZURICH, SWITZERLAND – A romantic couple, as well as trail running partners, Katie Schide and Germain Grangier spend an extreme…
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Campaign Spotlight: Skechers India launches “Go Like Never Before” campaign created by Leo Burnett India
MUMBAI, INDIA –Skechers, the global sports and lifestyle brand based in California, is launching a new campaign featuring Gully Boy…
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Campaign Spotlight: Jollibee is bringing joy online in its latest 3D animated ad for all new Jollibee App
MANILA, PHILIPPINES – Jollibee aims to make the internet a more joyful place and spread joy online with the launch…
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Campaign Spotlight: Colgate Empowers Thais to Smile Their Lives Around
BANGKOK, THAILAND – Ogilvy Thailand, in partnership with Red Fuse – WPP’s integrated global team dedicated to serving Colgate-Palmolive –…
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Campaign Spotlight: Link x Isatisse “Love Living in Tin Shui Wai” community art campaign
HONG KONG – Local illustrated character the Eye Bag Girl – Abel is celebrating her first excursion to Tin Shui…
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Campaign Spotlight: New VG spot makes everyone go “What the F-“, the Norwegian daily gets reactions out of everyone from kids to pastors
COPENHAGEN, DENMARK – Newspapers used to be a product that was typically consumed once a day to get an idea…
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Campaign Spotlight: Reebok India and 22feet Tribal Worldwide launch the new ‘Classic Leather Legacy’ with #WriteYourLegacy
MUMBAI, INDIA – Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a new version of the iconic shoe,…
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Design: Sid Lee Paris revives branding for French master vinegar maker Martin-Pouret
PARIS, FRANCE – In 2019, when epicureans Paul-Oliver Claudepierre and David Matheron, took over the 200 year-old Maison Martin-Pouret, among the…
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Campaign Spotlight: McCann Tokyo launches Japan Post campaign commemorating “Respect For The Aged Day”
TOKYO, JAPAN – McCann Tokyo, in partnership with Japan Post, announced the launch of their latest campaign this week, launching…
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Campaign Spotlight: Camera, Action! VMLY&R visual storytelling campaign redefines smartphone photography to launch vivo X50
KUALA LUMPUR, MALAYSIA – Smartphone manufacturer vivo Malaysia and global brand experience agency, VMLY&R Malaysia, are redefining what smartphone photography…
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Campaign Spotlight: Grey Group Hong Kong creates branding and communications for Hong Kong Tourism Board’s first-ever domestic tourism campaign “Hello Hong Kong – Holiday at Home”
HONG KONG– As the tourism and hospitality industry continues to weather the effects on a global scale, Grey Group Hong…
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