Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sid Lee Paris and Playboy Fragrances “Make the Cover” for him and for her
PARIS, FRANCE – For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee…
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Campaign Spotlight: Are we doing this right? PLDT Home’s new ad shares #StoriesAtHome, new perspective on parenting
MANILA, PHILIPPINES – Parents know this: we thought we knew what it meant to be academically responsible for our school-age…
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Campaign Spotlight: Maliban and TBWA\Sri Lanka creates first ever sign language TV commercial
COLOMBO, SRI LANKA – Maliban, a leading biscuit manufacturer and one of the most renowned brands in Sri Lanka, launched…
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Campaign Spotlight: Comedians say it’s OK to cry in campaign for World Mental Health Day
MANILA, PHILIPPINES – Mental health advocate Dr. Gia Sison launches a campaign for Filipinos on World Mental Health Day. Growing…
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Campaign Spotlight: LONDON Advertising uses minimalism to promote itself effectively during the pandemic
LONDON, UK– LONDON Advertising has been telling their clients what other advertising agencies worldwide have been telling theirs: you should…
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Campaign Spotlight: BBDO Guerrero creates fairytale worlds by layering GIF stickers on Instagram
MANILA, PHILIPPINES – The threat of COVID-19 continues to force many countries to remain under quarantine. Playgrounds are still closed.…
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Campaign Spotlight: World Woman Foundation and Geometry introduce World Woman Hour
LOS ANGELES, CALIFORNIA – The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide…
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Campaign Spotlight: Private Sector launches “Ingat Angat Tayong Lahat” campaign for consumer confidence and economic recovery
MANILA, PHILIPPINES– As the Philippines continues to battle the impact of COVID-19, brands and companies across various industries have banded…
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Campaign Spotlight: Grey Malaysia launches ‘Change Your Life’ campaign for Coway, inspired by true events
KUALA LUMPUR, MALAYSIA – A new campaign devised by Grey Malaysia for Korean water and air purifier brand Coway marks the…
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Campaign Spotlight: Chimp&z Inc releases a short film to raise awareness on self-help this World Mental Health Day
MUMBAI, INDIA – On the occasion of World Mental Health Day, Chimp&z Inc raises awareness through a stimulating short film…
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Campaign Spotlight: Cipla Health and VMLY&R creates a poignant film on the truths of motherhood to launch Mamaxpert
MUMBAI, INDIA – Mamaxpert, Cipla Health Limited’s new mother care brand has appointed global brand experience agency VMLY&R India to…
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Campaign Spotlight: Danes Cheese advert created by ideas agency GIGIL rakes in a million views within one day
MANILA, PHILIPPINES – This is not an article. It’s Bacon. CDO‘s new campaign with GIGIL makes Danes Cheese with Real…
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Campaign Spotlight: Heineken’s #FreshExperience, encouraging Gen Zs and Millennials to take on new experiences
MANILA, PHILIPPINES – If there’s anything 2020 has taught us, it’s that sometimes we just need to see things with…
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