Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: ‘While You Were Home’, heartfelt tribute to local tourism in Changi Airport-Ogilvy Singapore collaboration
SINGAPORE – Changi Airport Group (CAG) has launched a new Singaporean short film that celebrates the everyday individuals who work…
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Campaign Spotlight: Sid Lee and Honda’s ‘The Hybrid You Can Feel’, the soaring sensation of the New Honda Jazz
PARIS, FRANCE – In keeping with its pledge to produce a 100% electrified range by 2022, Honda is introducing several new…
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Campaign Spotlight: PepsiCo launches Doritos Wasabi with a spot that honors Japanese cinema and pop culture
SÃO PAULO, BRAZIL–Almap BBDO has created a film befitting the latest flavor of PepsiCo’s Doritos— Wasabi. The flavor is the latest…
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Campaign Spotlight: BBDO Spain ‘sends’ four children into space with the collaboration of the European Space Agency and Make-A-Wish Spain
MADRID, SPAIN – Since its foundation in 1999, Make-A-Wish Spain has worked day in, day out, to grant wishes to…
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Campaign Spotlight: “It seems impossible. Until you do it.” HORNBACH and HEIMAT bolstering spirits in difficult times
BERLIN, GERMANY – The European home improvement superstore HORNBACH is launching its autumn communication campaign with a monumental work of…
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Campaign Spotlight: Malibu gives the people their summer back with “The Coconut Nut Malibu Remix” produced by Dillon Francis
AMSTERDAM, NETHERLANDS – Malibu and VIRTUE, the creative agency born from VICE, release a global music video “The Coconut Nut…
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Campaign Spotlight: McDonald’s India and DDB Mudra celebrate the brand’s commitment to customers in latest campaign
MUMBAI, INDIA– The ongoing pandemic has changed many things such as hanging out, enjoying food, and even recharging after a…
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Campaign Spotlight: Darlie Malaysia looks ahead with new products and a complete brand refresh by FCB Malaysia
KUALA LUMPUR, MALAYSIA– Darlie’s new Gum & Teeth Protect toothpaste range brings together Celebrity Chef Anis Nabilah and TV Host…
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Campaign Spotlight: WEBTOON rides the quarantine baking trend with a new campaign for its “Cursed Princess Club” series
CALIFORNIA, USA — WEBTOON launches the 2nd installment of its, “Stories to Obsess Over,” series shot remotely with Fred &…
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Campaign Spotlight: Sid Lee Takes New Ubisoft Riders Republic Game on a Thrill Ride
PARIS, FRANCE – Ubisoft announced the launch of their new game Riders Republic™, a massively social outdoor sports playground where…
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Campaign Spotlight: Oishi conquers TikTok with first ever Shrimp-fluencer created by TBWA\Santiago Manganda Puno
MANILA, PHILIPPINES – Where do Gen Z-ers and millennials go when they’re bored in the house, bored in the house, bored?…
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Campaign Spotlight: Maserati and Resn premiere the MC20 Supercar with live-stream virtual event “MMXX”
MODENA, ITALY – Luxury Italian automaker Maserati unveiled its MC20 supercar in a spectacular live-streamed global premiere on “Maserati Day”—a…
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Campaign Spotlight: Leo Burnett launches ‘What’s your mood?’ campaign for Amazon Prime Video focusing on diverse content for varying moods
MUMBAI, INDIA – Amazon Prime Video has unveiled a new marketing campaign ‘What’s your mood’, a 3-film integrated approach to…
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