Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Leo Burnett launches ‘What’s your mood?’ campaign for Amazon Prime Video focusing on diverse content for varying moods
MUMBAI, INDIA – Amazon Prime Video has unveiled a new marketing campaign ‘What’s your mood’, a 3-film integrated approach to…
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Campaign Spotlight: “BAM is back”, Serviceplan Campaign makes dust dance for Germany’s Bamberg Symphony, post-lockdown reopening
MUNICH, GERMANY – Instead of the sounds of the orchestra and thousands of spectators, only silence filled the concert hall…
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Campaign Spotlight: AI-enabled refrigerators, Panasonic India’s IntelligentHAI campaign by Milestone Dentsu
DELHI, INDIA – Reinforcing its commitment to provide unrivalled lifestyle solutions to its consumers, Panasonic India, a diverse technology company,…
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Campaign Spotlight: BBDO India and Zeemelt pay tribute to India’s memorable TV shows with interactive poster
MUMBAI, INDIA – The people behind the interactive poster of Indian TV characters that went viral over the weekend. BBDO India’s…
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Campaign Spotlight: Rosapark shows us the smart alternative to traffic jams with Ouigo
PARIS, FRANCE – Seven years after it started operating, France’s low-cost train service TGV OUIGO offers the possibility of traveling all…
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Campaign Spotlight: Grey New York’s NFL campaign for Gillette shows the difference by treating Every Day as Game Day
NEW YORK– Gillette is unveiling the latest phase of its 2020 NFL campaign “Every Day is Gameday” created by Grey…
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Campaign Spotlight: Yves Saint Laurent Beauté and BETC Etoile Rouge collaborate with Lenny Kravitz for new Y Parfum
PARIS, FRANCE – For this new chapter, Y perfume for men asks a crucial question: WHY NOT? It encourages us to…
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Campaign Spotlight: Imagination creates Ford Horizon – A virtual platform for Ford to host next generation interactive experiences
LONDON, UK – Imagination has been working on an exciting new initiative for Ford of Europe which broke on 2nd September,…
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Campaign Spotlight: Pepsi launches a 77% Celebration with BBDO Guerrero
MANILA, PHILIPPINES– Early this year, BBDO Guerrero worked with Pepsi to put its cola taste to the test with the…
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Campaign Spotlight: Dentsu Impact launches fresh campaign for the all-new Hindustan Times
MUMBAI, INDIA – The HT Media Group has relaunched its flagship brand Hindustan Times in an all-new digital-first avatar. The…
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Campaign Spotlight: Wunderman Thompson Bangkok mimics “Master Class” in mock online learning course ad
BANGKOK, THAILAND – In 2020, Thailand’s economy experienced what the media called “the worst in Asia”. The ripple effect of…
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Campaign Spotlight: Dove’s ‘put pleasure first’ moment, redefining the role of pleasure for a new generation led by BBDO Greater China
SHANGHAI, CHINA – Dove, the biggest chocolate brand of Mars in China has launched a major brand campaign to reinvigorate…
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Campaign Spotlight: Filipinos are calling this ad the ‘Best Commercial of the Year’, Old Spice Philippines
MANILA, PHILIPPINES – It’s so powerful that it can sell even being surrounded by ninjas. Too powerful that it can…
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