Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Diesel discovers super-smartness is the best superpower in new smartwatch campaign by Publicis Italy
MILAN, ITALY – DIESEL writes a new chapter in its superhero-laden Spring/Summer 20 story, with a new smartwatch launch that enhances…
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Campaign Spotlight: Dentsu One Manila gives Honda Motorcycles an edge as it launches its newest action movie-inspired commercial
MANILA, PHILIPPINES – In this new normal, motorcycles have undoubtedly taken center stage and have become more relevant to Filipinos more…
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Campaign Spotlight: Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs
MUMBAI, INDIA – This year’s Ganesh Chaturthi festival – the pride and joy of Maharashtra, was scaled down due to…
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Campaign Spotlight: Nihar Shanti Amla says #ThankYouTeachers, celebrating the dedication of educators in film by BBH India
MUMBAI, INDIA – Nihar Shanti Pathshala Funwala has launched an emotionally resonating campaign #ThankYouTeachers in order to celebrate and salute…
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Campaign Spotlight: Children in poverty share their life hacks, directed by Marc Reisbig for Norwegian nonprofit Kirkens Bymisjon
COPENHAGEN, DENMARK – The harsh tips are presented as a contrast to style tips from Norwegian influencers in the new Marc…
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Campaign Spotlight: L&K Saatchi & Saatchi launches new campaign “Not Just For Pro” for #JOCKEYMOVE
MUMBAI, INDIA – Jockey, the iconic innerwear and athleisure brand has launched another range in the outerwear category, Jockey Move.…
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Campaign Spotlight: MullenLowe’s “Kanya-kanya” for Knorr is a heartwarming reminder of the comfort a family and a good dish can bring
MANILA, PHILIPPINES– Nothing quite comes close to the comfort one’s family can bring. Be it suffering from retrenchment, cyber bullying,…
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Campaign Spotlight: Standard Chartered drives global trade with animated film created by director Mark Waring and TBWA\Singapore
SINGAPORE – Standard Chartered Bank has launched a brand campaign that reinforces the importance of global trade and the Bank’s…
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Campaign Spotlight: Traction (BETC group) launch “Ami❤️Paris” mini-films, 100% electric Parisian car-share by Citroën and Free2Move
PARIS, FRANCE – For more than 100 years, Citroën has created vehicles that are as unconventional as they are iconic,…
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Campaign Spotlight: UN and AMV BBDO launch interactive YouTube film starring parkour artist Georgia Munroe to drive action on air pollution
LONDON, UK – The UN, YouTube, Grain Media and AMV BBDO have partnered to launch a new interactive online campaign…
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Campaign Spotlight: Ehrenstråhle got gamers to eat their greens in campaign for Ministry of Food
SWEDEN– To help the Ministry of Food encourage people to eat their recommended daily intake of green goodies, Total Produce…
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Campaign Spotlight: Malibu’s #TheCoconutChallenge takes a classic OPM song and gives it a modern twist for a good cause
MANILA, PHILIPIPNES–Malibu Carribean Rhum is bringing a little more sunshine this summer through a partnership with platinum-selling American DJ and…
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Campaign Spotlight: Dettol and Wunderman Thompson Hong Kong release hero video for “Protect Your Loved Ones” campaign
HONG KONG – Working together for the first time, Reckitt Benckiser and Wunderman Thompson Hong Kong have released Dettol’s latest…
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