Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Nike PH and local artists dedicate murals to Kobe Bryant, commemorating his legacy, Mamba Week tribute
MANILA, PHILIPPINES – Nike Philippines honored the legacy of Kobe Bryant (1978 – 2020) with Mamba Week from August 23 by…
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Campaign Spotlight: Ensemble & UM challenge Malaysians to embrace differences, #Kitadll social experiment with Ikano Centres
KUALA LUMPUR, MALAYSIA – Ensemble Worldwide and Universal McCann’s latest campaign for Ikano Centres, part of IKEA Southeast Asia, sheds…
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Campaign Spotlight: Thought Bulb’s International Women’s Equality Day Campaign removes double standards in dialogue
MUMBAI INDIA— Design and advertising agency Thought Blurb has released a digital campaign that pushes for women’s equal rights to…
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Campaign Spotlight: McDonald’s India answers internet’s most asked question #RasodeMeinKaunTha
MUMBAI, INDIA– If you read “Main Thi? Tum Thi? Kaun Tha?” as a song, you’ll understand what’s about to come…
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Campaign Spotlight: Publicis India crafts ads for Oven Story, makes pizza a fulfilling affair with safety and hygiene
MUMBAI, INDIA – As India continues to open up from the pandemic-imposed lockdown, several brands are looking at meaningful ways…
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Campaign Spotlight: Magnum China has launched its new flavor Magnum Matcha with Fred & Farid Shanghai
SHANGHAI, CHINA – This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being…
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Campaign Spotlight: Filipino financial app, DiskarTech claims top spot with new campaign from TBWA\Manila
MANILA, PHILIPPINES– Filipinos are known for their diskarte (resilience and resourcefulness), especially when it comes to overcoming their financial struggles…
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Campaign Spotlight: Leo Burnett Group Thailand uses ghost character ‘Ga-Sue’ in campaign for Thai Health Promotion Foundation
THAILAND– Thai Health Promotion Foundation and Leo Burnett Thailand has launched a campaign to promote an increase in vegetable consumption…
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Campaign Spotlight: Skoda Promotes its Sleep Package For Less Awkward Car Rides with help of Rosapark
FRANCE–For the past three years, ŠKODA and Rosapark have been waking up the world of automotive advertising in France. With…
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Brand & Business: AVON opens casting call for Shaped for More campaign to empower women of all figures
MANILA, PHILIPPINES– Avon Intimate Apparel has come up with its latest campaign, Shaped For More, to show their full support…
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Campaign Spotlight: Renault Group and Publicis Conseil open “The New Chapter of a Great Story”, Clio Hybrid launch
PARIS, FRANCE – Emblematic of its time since its launch in 1990, the Renault Clio has been an international success…
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Campaign Spotlight: Nike Philippines honors the late Kobe Bryant through Mamba Week programming
MANILA, PHILIPPINES – Nike Philippines will honor the legacy of Kobe Bryant (1978 – 2020) with Mamba Week 23 –…
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Campaign Spotlight: Ford Philippines launches all-new Ford Territory with “Unexpected” by BBDO Bangkok and BBDO Guerrero
MANILA, Philippines– Ford Philippines has released a campaign to launch its Ford Territory, “Unexpected” created by BBDO Thailand and produced…
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