Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Brand & Business: CIMB’s One Shot at Love Campaign is awarded Marketing and Brand Initiative of the Year
MANILA, PHILIPPINES — CIMB Bank Philippines’ One Shot at Love Campaign has been recognized as Marketing and Brand Initiative of the…
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Campaign Spotlight: Fred & Farid Los Angeles takes quarantine films to the next level for WEBTOON
CALIFORNIA, USA — WEBTOON™ has become a cultural and global phenomenon, pioneering the distribution and consumption of web-based comics. With…
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Campaign Spotlight: Thailand Board of Investment and Digitas Thailand thank ‘Crisis’ for in new VDO ad
BANGKOK, THAILAND — Digitas Thailand and Thailand Board of Investment wrote an open letter to crisis, in order to gain investors’…
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Campaign Spotlight: Goodknight launches the ‘Rakshak Ki Rakhi’ with Digitas India, protecting heroes from mosquitos
MUMBAI, INDIA – Over the past couple of months, our world has come to a pause. But while we stayed…
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Campaign Spotlight: BLACKPINK X KBank X GREYnJ United encourage Gen Zers to follow their passion amidst COVID-19
BANGKOK, THAILAND – KBank X GREYnJ United (Thailand) have launched a new commercial film, featuring Korean girl group BLACKPINK, encouraging…
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Campaign Spotlight: BBH Singapore and ItsRainingRaincoats, #ThankYouForOurHome fundraising for migrant workers for National Day
SINGAPORE – COVID-19 has adversely affected the lives of many, but as a group, no one in Singapore has been…
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Campaign Spotlight: Cadbury and Ogilvy reach 3.2 million readers with #SayThankYou print ad
MUMBAI, INDIA — As digital increasingly becomes the media of preference for brands, Cadbury and Ogilvy put a refreshing twist…
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Campaign Spotlight: Verizon Media’s RYOT presents virtual fashion show ‘The Fabric of Reality’
SINGAPORE — RYOT, Verizon Media’s Emmy Award®-winning immersive storytelling production house, announced the screening of The Fabric of Reality in Asia Pacific,…
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Campaign Spotlight: Grey New York and Gillette Venus Enhance Diversity in Gaming on Animal Crossing
New York, USA – To celebrate skinclusivity, Gillette Venus and Grey New York launched a new gaming activation on Animal…
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Campaign Spotlight: Dentsu creative director on Akuma No Kimura, demon bird of Nissin Foods
TOKYO, JAPAN — Nissin Foods, the company behind Japan’s original instant ramen, has its very own mascot: an adorable chick…
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Campaign Spotlight: Alpha 245 Thailand goes the distance in “School” for the Thai Health Promotion Foundation
BANGKOK, THAILAND – In a new campaign from Alpha 245 Thailand created for the Thai Health Promotion Foundation called “School”,…
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Campaign Spotlight: Everything to know about Nike’s “You Can’t Stop Us” film, produced by Wieden + Kennedy
PORTLAND, USA – “You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide…
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Campaign Spotlight: Snapchat’s community, AMV BBDO and GSN’s Digital Pride launch world-first AR Pride festival floats
LONDON, UK – In collaboration with Snapchat’s Official Lens Creator community, AMV BBDO and GSN’s Digital Pride launch world-first AR…
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