Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Scoot shares its responsive strategy with a film shot on laptops and backgrounds from BLKJ
SINGAPORE – International airline Scoot has always championed the travellers’ desire to Escape the Ordinary. To continuously challenge the status…
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Campaign Spotlight: Safety wins in Jollibee and Publicis JimenezBasic’s “new normal” campaign
MANILA, PHILIPPINES – The country’s leading fast-food chain, Jollibee, together with their long-time agency partner Publicis JimenezBasic, recently released a…
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Campaign Spotlight: Colgate-Palmolive and VMLY&R India launch free teledentistry service to connect with professionals during pandemic
MUMBAI, INDIA – With access to dental services inconvenienced due to movement restrictions resulting from the COVID-19 pandemic, Colgate-Palmolive &…
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Campaign Spotlight: FFS Beauty gets brand identity update by Free the Birds
LONDON, UNITED KINGDOM — London based design agency Free The Birds has created a new brand identity and positioning for…
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Campaign Spotlight: GIGIL illustrates the hopes of Filipino children in the Unilever #Shop2GiveHope project
MANILA, PHILIPPINES – Unilever Philippines, the country’s premier consumer goods giant, tapped GIGIL anew to create their third company-wide Super…
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Campaign Spotlight: Bodyform & Libresse stops the taboo surrounding periods, vulvas, wombs, and miscarriages with #wombstories
LONDON, UNITED KINGDOM – New Bodyform & Libresse research* reveals striking statistics around women’s intimate experiences: 62% of…
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Campaign Spotlight: Mobil and BBDO India offer ‘Mobil Lockdown Sessions’
SINGAPORE — For the first time in our lives we truly appreciated basic necessities and essential people in our communities,…
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Campaign Spotlight: Taproot Dentsu’s ‘Fight Against Coronavirus’ is India’s longest running print campaign
MUMBAI, INDIA — Taproot Dentsu and India’s 92-year-old newspaper brand, Free Press Journal, collaborated, almost overnight, on a new project…
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Campaign Spotlight: McCann Lima and Inca Kola invite UK Prime Minister to make a toast
LIMA, PERU — Inca Kola is a well-known Peruvian brand, to the point that Boris Johnson, UK Prime Minister, highlighted…
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Campaign Spotlight: Manpower Group SG connects the LGBTQ community to inclusive companies with the #PridePass initiative
SINGAPORE – This June, in celebration of Pride Month, workforce solutions company ManpowerGroup Singapore, in partnership with global brand experience…
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Campaign Spotlight: Loyalty NZ launches new proposition for beloved loyalty programme Flybuys, Colenso BBDO brings the new brand to life
AUCKLAND, NEW ZEALAND – Loyalty NZ has revamped New Zealand’s most-loved loyalty programme, Flybuys, after 24 years and following more than 18…
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Campaign Spotlight: &Co launches an epic trailer unveiling the future of logistics for Maersk to connect the dots for businesses
COPENHAGEN, DENMARK – The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by…
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Campaign Spotlight: Bel-Ami pays homage to healthcare workers in Paris with outdoor campaign
PARIS, FRANCE – Creative and Strategy consulting agency BEL-AMI launches Paris outdoor campaign in homage to caregivers. Moments suspended in…
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