Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Design: Social distancing font for a cause, FONTLINERS, illustrator and copywriter duo use typeface to fight COVID-19
MANILA, PHILIPPINES – Inspired by how the world has come together at a time when people are called to stay…
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Campaign Spotlight: Final Frontier, Sehsucht and Hans-Christop Schultheiss Band Together to Launch Epic Esports Film for OPPO
SHANGHAI, CHINA – Animation production house Final Frontier produced a fantasy epic for telecommunications company OPPO to promote its new…
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Campaign Spotlight: OTB Foundation Celebrates Bravery in Fundraising Campaign with Publicis Italia
BREGANZE, ITALY – Only the Brave Foundation (OTB) launched its first fundraising campaign to celebrate and support the brave people…
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Campaign Spotlight: ‘What If We Stopped Apologizing for Looking Like Ourselves?’ Billie and PRETTYBIRD UK Video goes Face-to-face
LONDON, UK – Creative think tank PRETTYBIRD UK has produced an Instagram film for its new client, women’s razor subscription…
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Campaign Spotlight: Brew Productions Creates an Energetic Film During Quarantine to Let its Partners Know It’s Still Brewing
MAKATI, PHILIPPINES – As the Philippines gradually gets used to new norms and adjusts operational procedures to fit the work-life…
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Campaign Spotlight: BBDO Bangkok Fundraises for the “Warriors in White” with Flare Studio Bangkok with New Spot
SINGAPORE – Suthisak Sucharittanonta, Creative Chairman, BBDO Bangkok has created a charitable television commercial called ‘Warriors in White’ with Flare…
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Campaign Spotlight: VMLY&R India launches Parachute Advansed’s #ChampiBeats, Encourages Fun and Bonding with Loved Ones in Lockdown
Mumbai, India – Marico Limited’s marquee hair-nourishment brand, Parachute Advansed, has launched a unique campaign called #ChampiBeats, to encourage consumers…
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Campaign Spotlight: TBWA Gives a Voice to Real-life Heroes, Front Liners Speaker Out Against Discrimination
Manila, Philippines – As COVID-19 crippled society over the last three months, countless stories of kindness and compassion have emerged,…
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Campaign Spotlight: New Road safety TV, digital and radio campaign created by Serviceplan France with Babel and Madame Bovary
Paris, France – This Monday, May 11, 2020, marks the first day of de-confinement in France, meaning that road users…
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Campaign Spotlight: Live 360 Experience to Reveal VanMoof’s Next-gen E-bike by Resn Brings an Immersive Look to the Brand
Amsterdam, Netherlands – The numbers don’t lie: governments and local authorities want more bikes on the street – and consumers…
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Campaign Spotlight: P&G Safeguard Philippines launches its BayaniHands Project to Inspire the Nation to Join Hands for a Cause
Manila, Philippines – Today’s situation may be tough, but no matter what, the Filipino spirit still shines the brightest because…
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Campaign Spotlight: Standard Chartered recreates commercial Emphasizing the Importance of Remaining Vigilant
Hong Kong – Standard Chartered Bank (Hong Kong) Limited repurposes an earlier campaign ‘Invest From Home. Bank From Home’ to…
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Campaign Spotlight: Campari Australia, Apparent and Eleven launch #ShakenNotBroken Initiative to Support the Hospitality Industry
Sydney, Australia – Campari Australia in partnership with Eleven, Apparent and Wavemaker have launched a national COVID-19 response initiative, Shaken…
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