Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Fearless Girl Celebrates Her Third Anniversary with a ‘Living Wall’ Symbolizing the Growing Number of Women in Senior Leadership
BOSTON, US – State Street Global Advisors, the asset management business of State Street Corporation (NYSE: STT), today celebrates the…
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Campaign Spotlight: The Red Star Fans are Now Officially Part of the Team as BETC Create an Alternative Third Club Jersey
FRANCE – French football club Red Star with agency BETC has released its version of the third shirt as a…
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Campaign Spotlight: Schweppes’ says “Here’s to Character” to Remind Us it’s the Little Adulting Moments That Matter
Milan, Italy – The campaign approaches the topic of growing up with fresh eyes, depicting a subtle, refined and surprising…
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Campaign Spotlight: Digitas UK Goes Behind the Scenes to Kick-off Honda Racing’s Most Ambitious F1 Season Yet
LONDON, UK – Digitas UK has devised the latest iteration of its continuing partnership with Honda Racing F1, with a…
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Campaign Spotlight: GIGIL’s Newest Adorable Home Campaign for CLiQQ is Sure to Get you Giggling with Its Cuteness
MANILA, PHILIPPINES – With more than 5 million downloads to date, and consistent spots in trending pages in app stores,…
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Campaign Spotlight: The GIFs of #Sistergood is Back as Dentsu Jayme Syfu’s Gift to Push Women Leadership
MANILA, PHILIPPINES – Dentsu Jayme Syfu‘s #Sistergood program every year has one main purpose: to inspire and drive women leadership.…
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Campaign Spotlight: Olay Appeals to India’s Young Women with an Edgier Image Under the “Glow Up” Concept by Publicis Singapore
Olay, the name synonymous with anti-ageing, is one of the world’s best-selling skincare products and one of Procter & Gamble‘s…
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Campaign Spotlight: Analogfolk launches ‘BIGUP.AI’, the AI Tool to Encourage Women to Use More Impactful Language
LONDON – Independent global digital creative agency AnalogFolk has announced the launch of BIGUP.AI, an AI tool specially designed to…
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Campaign Spotlight: Dentsu Thailand and WMP Ask Thais to Stop #TheDailyFight
BANGKOK, THAILAND — Amidst the festivities of International Women’s Day, not everyone is celebrating. There are average of 5 women…
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Campaign Spotlight: M&C Saatchi Tackles the Ongoing Social Injustice launching #StopChildMarriage with Indonesian NGO
Jakarta – M&C Saatchi Indonesia has launched a poignant and thought-provoking campaign: Stop Child Marriage, to bring to light a…
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Campaign Spotlight: Apple Celebrates International Women’s Day with Women Behind the Mac
CUPERTINO, CALIFORNIA – For this year’s International Women’s Day, Apple has unveiled a revamped homepage dedicated to various women changing…
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Campaign Spotlight: Female Founders of Cloudfactory Launch the “Vaginas Untold” Project, an Artistic Representation of 33 Women’s Personal Stories
AMSTERDAM – Today, creative partners and co-owners of Dutch creative agency Cloudfactory, Sandrine Le Goff and Jessica Kersten unveil the…
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Campaign Spotlight: McDonald’s Celebrates the Community of Often Unnoticed People Working Throughout the Night with Leo Burnett
LONDON, UNITED KINGDOM – McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating…
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