Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Heineken is Getting Drivers to Drink Before Going On the Road with the “Driver’s Fridge” by Publicis Singapore
SINGAPORE – Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they…
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Campaign Spotlight: Volvo Trucks’ Balancing Act, A Glowing 58-Tonne Truck Monolith Spectacle directed by Andreas Nilsson
Volvo launches four new trucks by stacking them on top of each other in spectacular film — complete with President…
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Campaign Spotlight: The Making of a Record-breaking Tradition – Peeking into the #KwentongJollibee Valentine Series 2020
MANILA, PHILIPPINES – True love in its realest and rawest form is the theme of this year’s much-anticipated Kwentong Jollibee…
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Campaign Spotlight: Heineken Unveils New “When You Drive, Never Drink” Spot Featuring Two Formula 1 World Champions
AMSTERDAM – Heineken® has launched a new When You Drive, Never Drink responsible consumption campaign featuring father and son duo, and…
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Campaign Spotlight: Bingo Like A Boss, Antidote debuts Gala Bingo’s sassy campaign directed by duo Fatal Farm
LONDON – The brand new integrated campaign for Gala Bingo launches today with the first of four television spots. Each…
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Campaign Spotlight: Publicis India Rolls Out Irresistible Spot for Men’s Grooming Brand Ustraa, with New Ambassador Siddhant Chaturvedi
NEW DELHI, INDIA – Ustraa, the men’s grooming brand from Happily Unmarried has launched their ad campaign titled Ustraawale. Rolled…
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Campaign Spotlight: Ovaltine Challenges the Norm and Assures Parents that Winning Isn’t What Matters Most in New Spot
MANILA, PHILIPPINES – The “Bigay Na Bigay” campaign of well-loved brand Ovaltine challenges the norm. It emboldens parents to encourage…
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Campaign Spotlight: 100% Unfair, TBWA\ NEBOKO reboots Adidas’ Most Famous Franchise, the all-new Predator 20 Mutator
AMSTERDAM – To mark the launch of Predator Mutator, adidas has created a campaign to celebrate the ‘unfair advantage’ that…
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Campaign Spotlight: WhatsApp Follows Brazil’s Story of Community and Solidarity for Carnival in an Epic 7-Minute Spot by AlmapBBDO
SÃO PAULO, BRAZIL — WhatsApp has launched its first-ever brand campaign this February with an epic tale of rivalry and…
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Campaign Spotlight: Mother serves up KFC’s deeply satisfying and iconic “Finger Lickin’ Good” (っ˘ڡ˘ς)
Shoreditch – KFC isn’t afraid to do things properly. Finger lickin’ included. So today, the Kentucky Fried Chicken connoisseurs are…
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Campaign Spotlight: KFC Commemorates a Visit From Kanye West and Kim Kardashian with a Plaque Organized by Sid Lee Paris
PARIS, FRANCE – Early Thursday morning, France woke up to an incredible video of Kim Kardashian herself had posted a…
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Sustainability: Asian Food Network Puts Plastic in their Recipes to Highlight the “Plastic Diet” with Grey Malaysia and WWF
KUALA LUMPUR, MALAYSIA – Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers…
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Campaign Spotlight: This Cot Looks Ordinary at First Glance, but it’s Really the First Fossil-Free Cot by Vattenfall Launched by DDB Unlimited
SWEDEN – Swedish multinational energy firm Vattenfall has created what looks like a very ordinary cot. One that you might…
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